What is SFCC, and how your business can benefit from it?

As the world moves towards digitalization at a turbo speed, people are showing their reliance on eCommerce mediums more than ever. Salesforce stated that the unique visitor count on eCommerce sites rose by 43% in the year 2020 alone. In 2021, more than 2 billion people bought goods and services online. As predicted for 2023, the world will see digital sales accounting for up to 22% of all retail sales worldwide.

The Salesforce Commerce Cloud is undoubtedly the best choice to create a unified experience. It can help eCommerce businesses, small and big, strategize and create unique experiences for their customer.

What is SFCC?

Salesforce Commerce Cloud (SFCC) is a cloud-based eCommerce platform that proposes a one-stop solution for eCommerce businesses. This advanced, intelligent platform empowers businesses to give every single customer an exceptional online shopping experience.

SFCC offers eCommerce businesses all the necessary tools to plan, launch, market, and track their online stores. Content management, customer service management, inventory, order fulfillment, and personalized shopping are only a few of the top-of-the-line features this solution offers.

Commerce Cloud will help B2B and B2C businesses reach their ideal customers quickly and efficiently. Its cloud-based technology enables enterprises to create personalized experiences for potential buyers. By combining innovative design with artificial intelligence (AI) and seamless multichannel integrations, the Commerce Cloud ecosystem facilitates the entire buying process.

?

Why Choose SFCC for Your Web Shop?

Easy Website Creation. The Storefront Reference Architecture provided by Commerce Cloud helps you build a great eCommerce website for your business. The SRA comes with pre-designed wireframes that make web development much faster. If your team lacks developers, you can also use pre-built templates, APIs, and other tools within the Commerce Cloud to kickstart your eCommerce website.

Personalized Customer Experience. People love personalization. Commerce Cloud gives your business an excellent customer-focused solution. You can use it to analyze and remember each user’s choices and details and provide them with a personalized shopping experience. You get favorable insights about your customers and the store presented in pictorial dashboards. You can measure almost everything, from order history to customer behavior.

Power Of AI. Data is the biggest asset of the 21st century. As an eCommerce business, you can’t analyze vast data manually. Salesforce Commerce Cloud covers you by providing the Einstein AI - Personalized suggestions for returning users; Analysis of user behavior; Smart search suggestion and experience by Einstein Search Dictionary and Einstein Search Recommendations, respectively.; Third-party app elimination.

Scalability. Be it a small eCommerce business or a business with millions of users; everyone wants to scale. You need to sell and grow simultaneously to survive in the market. Commerce Cloud offers scalability for your business and operational tools and benefits to manage traffic and increase customer base.

You need to set metrics as you scale, and the Commerce Cloud has many integrations at the platform level that adapt to your business modifications and growth.

Marketing Partner. Salesforce Commerce Cloud proves to be your end-to-end marketing ally. Many businesses use different tools for different purposes, say Mailchimp for email campaigns and Google Analytics for metrics. The Commerce Cloud gives you all in one place.

You can create and run easy campaigns, identify leads, launch promo codes, follow conversions, etc. You can also perform content management, i.e., create, edit, and deliver content over the site.

Mobile Optimization. Every desk may not have a laptop or desktop, but every palm has a smartphone. Most online customers shop through mobile, and it is super important to design a mobile-friendly interface. Compromising with mobile optimization may harm your business in unforeseen ways.

Salesforce Commerce Clouds works with a mobile-first approach and ensures a great mobile-friendly experience for your customers.

Commerce Cloud Endless Aisle. A smooth payment process is the key to your customer’s experience and business profits. The Commerce Cloud Endless Aisle serves as a smooth way to make purchases online and speed up the after-payment process.

You get a clear view of every individual customer process, i.e., order fulfilment, cancellation, returns, etc. Moreover, you also get actionable options over out-of-stock or unavailable products. This helps customers know the stock metric and reduce their walkover from the website.?

What are the top benefits of SFCC?

Innovative, intelligent, and interactive are three terms often used to describe this popular eCommerce platform. Here are 11 of the top benefits businesses can gain from implementing SFCC.

• Predictive Intelligence. Einstein AI is Commerce Cloud's predictive intelligence platform. Modern shoppers expect a more personalized online experience now than they ever have in the past. With Einstein, retailers can automate processes, show more individualized results, and facilitate unique buyers’ journeys to close more sales and build customer loyalty.
• Personalized Customer Experiences. A business can customize every aspect of its eCommerce site to give shoppers a unique experience with Commerce Cloud. SFCC makes it easy to create a distinct and personalized experience for customers, leading to an optimal online experience.
• Enhanced Scalability. Today, many large brands require the capacity to handle high traffic, sudden traffic spikes, high transaction volumes, and mass amounts of inventory. As businesses expand and demand changes, eCommerce platforms need to scale accordingly.
• Powerful Growth Strategies. Digital commerce is proliferating at a rate of 17 percent year over year (as of Q3 CY2018). Modern eCommerce is driving business for the world's leading brands. Developing companies must have powerful growth strategies in place to continue expanding profitably.
• A Unified Shopping Experience. Commerce Cloud can connect all digital and physical channels to create a cohesive customer journey. In other words, it follows customers on their unique journeys and connects all touchpoints to give retailers a comprehensive picture.
• Mobile-First Capabilities. 73 percent of online traffic comes from mobile devices, and 55 percent of all orders are placed on mobile devices. Having a responsive website that prioritizes mobile users is no longer optional. Commerce Cloud offers users a rich mobile experience, so shopping and making purchases are quick and cohesive for buyers.
• Robust Marketing Tools. Commerce Cloud's marketing toolkit enables customers to quickly and efficiently find the right products to increase conversions and sales. It also allows businesses to create, manage, and share engaging, optimized content in all the right places to help individuals make educated buying decisions.
• Management for Multiple Stores. With Salesforce Commerce Cloud, organizations can manage multiple storefronts or brands from a single platform. Even for businesses with brands spanning different time zones, countries, currencies, and languages, SFCC offers the perfect solution.
• Continuous, Comprehensive Support. If there's ever a hiccup, such as a coding error or purchase concern, SFCC's support team and resource library are available to help promptly, at any time—day or night.
• Multitenant Cloud Platform. SFCC is a multitenant cloud platform, meaning all users share the same software infrastructure and can access the same services, benefits, updates, and website maintenance. SFCC also provides a core set of services to all customers and automatically upgrades them three times a year, avoiding the need to install updates manually.
• Speed. Shoppers have short attention spans, which means online shopping experiences need to be flawless, convenient, and flexible. Websites need to give customers what they're looking for fast. A small delay in page loading can result in lost sales.

What is Demandware?

Salesforce acquired Demandware in 2016 and turned it into what it is today: Salesforce B2C Commerce. A couple of years later, in 2018, Salesforce acquired CloudCraze, which evolved into Salesforce B2B Commerce. Salesforce now offers both B2B and B2C businesses the software needed to sell products and services successfully online.

The final word

Merging your eCommerce business with Salesforce Commerce Cloud can give you endless benefits on a single platform. The key advantages of using the commerce cloud are scalability, unified commerce, and mobile optimization. For all the reasons above, this eCommerce system is a practical and smart choice for entrepreneurs who are entering the eCommerce world.

If you need any help with starting your website, feel free to contact our team of professionals!