What Separates the Dreamers From the Doers? One Word: Process.

What if the only thing standing between you and your next breakthrough isn’t the idea itself—but the way you’re approaching it?

You can have the most groundbreaking idea in the world, but without a system to refine, shape, and execute it, it’ll stay just a dream.?

If your brain feels like an overstuffed junk drawer of ideas, it’s time for a clean-out. And here’s the good news: The problem isn’t you. The problem is the process (or lack of it).

That’s why IDEAstorming is one of the most powerful tools in the Unicorn Innovation Model. It’s more than just jotting down random ideas on sticky notes and hoping one turns into the next big thing. It’s a strategic, purpose-driven process to filter, shape, and refine ideas until they’re ready to transform your business, your team, or your life.

Let me show you how it works… and why it works.

Why IDEAstorming Matters

Ideas are like seeds. Some will grow into towering oaks; others won’t even sprout. Sadly, you can’t tell the difference just by looking at them. That’s where IDEAstorming comes in.

Imagine it as the ultimate stress test for your ideas. It’s not about playing it safe or settling for the status quo. IDEAstorming forces you to:

• Challenge assumptions: Does this idea solve a real problem, or does it just sound good?
• Filter distractions: Is this worth my time, energy, and resources, or is it just shiny and new?
• Define impact: Will this idea create meaningful change, or is it another “meh” moment waiting to happen?

By IDEAstorming, you’re giving yourself permission to dream big… but with the discipline to focus only on what matters most.

The Anatomy of IDEAstorming

Effective IDEAstorming is about giving your creativity a structure so that the strongest ideas can rise to the surface. Here’s how to do it:

1. Create a Safe Space for Wild Ideas

IDEAstorming starts with getting everything—yes, EVERYTHING—out of your head. No self-judgment allowed. Want to suggest a time machine? Go for it. Think your dog should be the new team mascot? Put it on the list. The goal here is quantity, not quality.

Why? Because creativity doesn’t thrive under pressure. The wilder the ideas, the more likely you are to stumble upon something truly innovative.

2. Pressure-Test the Contenders

Once you’ve let the ideas flow, it’s time to switch hats; from creator to critic. Start filtering ideas by asking:

• Does this solve a meaningful problem?
• Is it aligned with my long-term goals and vision?
• Will it resonate with the audience I’m trying to serve?

This step isn’t about tearing down ideas but about refining them. Think of it as shaping raw clay into something recognizable.

3. Prioritize What’s Worth Pursuing

Here’s where most people get stuck: trying to pursue too many ideas at once. IDEAstorming helps you rank your contenders so you can focus on the ones with the most potential.

Pro tip: Choose the idea that balances ambition and feasibility. The one that excites you and makes you a little nervous… but doesn’t leave you paralyzed with doubt.

How IDEAstorming Helps You Win

You might be thinking, “Okay, this sounds great, but what’s the point if I already have ideas I love?” Fair question. Here’s why IDEAstorming isn’t just useful but essential:

1. It Protects You from Idea Overload

Ever heard of "paralysis by analysis"? It’s what happens when you have too many options and no clear path forward. IDEAstorming clears the clutter and focuses your attention on what truly matters.

2. It Reduces Risk

Not every idea is a winner, and that’s okay. By testing and refining ideas during the IDEAstorming process, you’re minimizing the risk of pouring time and money into something that won’t pay off.

3. It Builds Momentum

There’s nothing more empowering than clarity. When you’ve identified the right idea and feel confident in its potential, you’re more likely to take action… and take it fast.

Why LinkedIn Leaders Need This Now

In today’s world, it’s not the biggest companies that win—it’s the most innovative. Whether you’re a solo entrepreneur or leading a team of 500, your ability to generate, refine, and execute ideas will determine your future success. IDEAstorming is your blueprint for doing exactly that.

So, let me ask you: What’s the big idea sitting in the back of your mind right now? The one you’re scared to share or unsure how to pursue? Take it through the IDEAstorming process and see what happens. I bet you’ll be surprised by what you uncover.

Remember, the best ideas are cultivated, tested, and nurtured. Your next breakthrough isn’t a matter of luck. It’s a matter of process.

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The Brandcast is a weekly LinkedIn newsletter by master brand and go to market strategist, The Jen Kem, curated to help founders, experts, thought leaders, and entrepreneurs to build a wildly profitable personal brand from the inside out through the power of team identity, messaging, and experiences.?

Jen Kem is the founder of the Master Brand Institute and Penguin/Hay House author of Unicorn Team. With over 20 years of experience, she has driven billion-dollar results as a corporate strategy and marketing executive and built four companies, including one with a multi-million-dollar exit.

Through her Master Brand Method?, she has helped over 400,000 entrepreneurs and leaders grow their brands and generate $100+ million in new revenue. As the creator of Femmefluence, a platform empowering female founders, Jen is passionate about connecting ambitious women to the wealth, power, and leadership they need to succeed.

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