What is SEO and Why it's Important?

In today's competitive market, SEO is more important than ever. Search engines serve millions of users who every day are looking for answers to their questions, or solutions to their problems. If your business using online store or website, SEO (Search Engine Optimization) is the first thing to keep in mind. 

So, what is SEO?

The simplest way to describe: SEO is a set of measures to increase site visibility on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing for targeted search queries. The site traffic and the growth of the leads as a result, directly depends from the total number and popularity of promoted requests. SEO is a tool that needs to be done in order to optimize a website for search engines and thereby increase its ranking in search engines.

In addition, optimization is also a great way to improve the quality of your website, making it user-friendly, help your potential customers to navigate faster and easier.

Why SEO is important?

In today's competitive market, SEO is more important than ever. Search engines serve millions of users who every day are looking for answers to their questions, or solutions to their problems. If you have a website, blog or online store, SEO can help your business grow in search engines and people can find you in a natural way.

The right SEO can make or break a business online.

More things to know about SEO optimization.

All success factors of SEO optimization can be divided into three groups:

• ·      Internal website optimization. It is necessary to optimize headings, text, meta tags, remove duplicate content. Do not forget that all content on the site should correspond to key queries in search engines. As a rule, html documents occupy higher positions. Please note that the pages of the site should be well displayed both on the computer and on the smartphone screen.
• ·      External SEO promotion. The most important factor in your site’s traffic is its link mass. It is necessary to increase the number of links to the site located on third-party Internet resources.
• ·      User behavior on the site. One of the most important indicators is click-ability, it helps the site to stay in the top of search results. But, at the same time, it will be difficult for other sites to break into the TOP-10, because they will have significantly fewer clicks than the leaders. Also important is the statistics of traffic and user activity on your site. The landing page should encourage the user to be active - go to other sections of the site, order something, read articles, etc. Do not forget that the site interface should be convenient.