what is SEO and why is it important?

Do you ever think that what is SEO and why is it important? If you are in an online business then there are 100% chances that you have faced the term Search Engine Optimization(SEO) because it defines your website ranking on a search engine.?

Search Engine Optimization or SEO is basically the practice to increase quality traffic on your website through organic search engine results. The success rate of SEO depends on keywords, content, link, words, and mostly on content quality. In this article, we will see why SEO is important for a website and how you can optimize it.

What is Seach Engine Optimization(SEO)?

SEO is the technique to improve the visibility of your website in search engine results. When done correctly, Search Engine Optimization can help your brand sound different than others and increase brand visibility.

A point to note here is that Search Engine Optimization deals with improving the search engine results naturally that a search engine generates for one’s website. The results will not be optimized through paying the search engine, which involves a different set of techniques, as well as payment. That is another search engine marketing methodology altogether but here we are focusing on SEO, a way to improve your search engine ranking without spending a penny.

So we can say that - "Search Engine Optimization (SEO) is the process or art of increasing the visibility of your websites in search engines, in the results they generate and get the perfect level of relevant traffic directed to the site."

Why is it Important?

“VISIBILITY IS IMPORTANT”

Although it is possible to generate traffic, get recognition, and build interest for your business through social media, paid advertising, and other marketing strategies but search engines also play a vital role in brand recognition. It is because of two major reasons:

• First, an essential quality of search engines is their ability to direct a targeted audience towards a website that will be the best fit as per requirements. These targeted visitors provided by the search engine, are a necessary component of success in the growth of a website or business.
• Second, the majority of internet traffic flows and finds its destinations through search engines. At the end of 2013, Google made up 40% of all internet traffic (According to Forbes). And that is just Google alone but what about Yahoo, Bing, and many more. So if a website is not doing well with search engines, it is literally missing out on the traffic majority found on the internet.

Search Engine Optimization(SEO) as a marketing strategy

Having better visibility and rankings on search engines can make all the difference between the failure and success of a business. Investment in SEO pays off and organizations witness significant results in popularity and revenue after making SEO an important part of their daily marketing strategy.?

The importance of SEO can be shown like that imagine you make a perfect site, create amazing content for it but it will be in vain if people will not be aware of your platform. So, it is important to make them aware of your Content and platform and SEO does the same thing for you. It can lead to mind-blowing success in the online market if used correctly.

Some Common SEO techniques

When it comes to SEO, you have to differentiate between on-page and off-page SEO. The main difference is where we are going to apply these techniques. If we apply the optimization of elements on the page itself then it is called on-page SEO and if we apply these techniques externally (by maintaining a reputation of the Website or by link building) it is called off-page SEO.?

Some simple and common SEO techniques are the following:

• Creating dense and unique title tags for every page. It helps search engines understand the contents of a page by providing them with a quick reference.
• The creation of media content such as press clippings, e-zines, or newsletters to maintain a threshold of inbound links.
• Crosslink between pages of the same site or internal link building.
• Providing a greater number of links to the main pages of the website.
• Using other websites to link back to the original.?
• Focus on user intent and do some keyword research before writing.

Conclusion

In the current business scenario, visibility is everything if you want to go ahead in your business and want to be succeeded. SEO does the same thing for you it improves the visibility of your website and leads towards success. When you understand the importance of visibility, you will be able to understand how this reflects your business. If the opportunities SEO offers are missed out on you will be missing significantly in terms of the three factors– publicity, exposure, and revenue.

In the end, we can say that search engine optimization is not only a recommendation for modern business, but it has become a necessity if you want to run a successful online business. So focus on it and remember “VISIBILITY IS IMPORTANT”.

Good luck!