What Is SEO? ( A Simple Explanation)

“ A website without SEO is like a race car without an engine.”

"Google replaced The Yellow Pages, and Page 1 of Google replaced the full-page display ads in The Yellow Pages."

Search Engine Optimization (SEO) gets you onto Page 1 of Google in the organic search results.

Is showing up on page 1 of Google for my business's name, SEO?

No! Because... SEO is when a stranger who's never heard of your business, searches Google for the type of services you offer and your business shows up on top. SEO is not so that your friends can find your website by name, and compliment you on your design or branding!

Here is an example of what I mean: if you do a Google search for 'gray divorce lawyer Huntington Station', you will see our website at the top of page 1.

Here's what I mean...

Say you own a #nursinghome, or a skilled nursing facility/ #SNF. You’ve just paid a healthy sum for a new website, and it came out gorgeous. All your friends are telling you how beautiful it looks. But if it doesn’t have SEO, they are the only ones who will be telling you- because no one else can find you!

?A beautiful website does not mean you will suddenly make more money. It is not the last step in marketing- it is THE FIRST.

What should you do with your beautiful, new website, let it languish on page 10 of Google, for only your friends to see?

?No! A resounding NO! You have a beautiful website, now you have to make sure that people who have never heard of you and are searching the web for a business that offers services like yours can find you at the top of a Google search!

Here's an example of what I'm talking about. When your website is completed, or ideally, before you start, consult with a competent #SEO provider. They will give you a keyword analysis to tell you where your website ranks (shows up) or could rank, on Google for relevant search terms, ie. "drug rehab Lantana, FL.". They can then advise you on strategies and directions to take to improve your search ranking.

A Web Designer might have a general idea of how to do SEO, but they usually aren't a specialist.

"Asking your web designer to do your SEO is like asking your general practitioner (MD.) to do your joint replacement surgery. It ain't happenin'!"

?If you are not on page 1 of Google for terms commonly searched related to your business, you are handing your competitors prospective clients, gift-wrapped!

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What is SEO (Search Engine Optimization), And How does It Work?

Search Engine Optimization (SEO) is the process of improving a website's visibility on search engines like Google. It involves various strategies and techniques to make a website more attractive to search engines, which can help it appear higher in search results when users look for relevant information. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines. This includes optimizing website content, improving site structure, building quality backlinks, and ensuring a good user experience.

Why Do You Need SEO For Your Website?

Because your competitors have it. At least the smarter ones do. Do you know how many people search Google EACH DAY? 8.5 billion- Billion, with a ‘B’.

Hey, What About Whatsapp, I have 150 People in My Group?!

So, you’ve got 150 people in your Whatsapp group. A few thousand more on your social media, like Linkedin, but what about all the other prospects who aren't in your Whatsapp group or on your social media pages? Don't you want their money too??

Do you want them going to your competitors because it was easier to find their businesses on the web?

Can you really afford to lose all that new business? Have you looked around you lately when you’re walking down the street? Do you ever see somebody who isn't on their phone??

Some of those people you see on their phones are searching Google for services your business offers.

Do you want to lose the opportunity to show up in those searches? No way, Jose!

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How to Optimize Your Website For Voice Searches

Optimizing a website for voice search involves several strategies tailored to how people do voice searches on their smart phones. According to online statistics, voice search is used by more than 50% of adults worldwide.

These are the people who can afford your services. Your target audience is online now, searching for businesses like yours. Guess which websites they are clicking on?

The ones on page 1. Page 2 is where the bodies are buried, page 3 -detectives aren't looking there anymore, and page 4 is behind a pyramid somewhere.

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?Unlike traditional text searches, voice searches tend to be more conversational and question-based. To optimize for voice search, it's important to use natural language and long-tail keywords that match the way people speak.

Creating concise, informative content that answers commonly asked questions directly can also help. Additionally, ensuring that your website is mobile-friendly and loads quickly is crucial, as many voice searches are conducted on mobile devices.

Lastly, focusing on local SEO by including accurate and up-to-date information about your business can improve your chances of appearing in voice search results for local queries.

Please visit my website for more information: iDesignYours

#nursinghome #skillednursingfacility #healthcare #seniorliving #drugrehab

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