What is SEO?
Kuldeep Pal
Only Result Oriented SEO, Technical SEO specialist. I help businesses grow their online presence and boost organic traffic through effective search engine optimization strategies
Introduction of SEO
SEO, or search engine optimization, is the process of increasing the likelihood that your website will show up in relevant search results.
What is SEO
Organic search results are the free listings that show up when you search for something on Google. An organic listing is one that doesn't have to pay to be there, unlike a paid result (also known as an AdWords ad). If someone searches on Google for "what is SEO," they'll see our article at the top of their results because we've done good work!
The way you get your content to rank well in organic search results is by doing things like:
Types of SEO
The types of SEO are the following:
Local SEO
Local SEO is a type of SEO that focuses on ranking well for local search queries. Local SEO is about optimizing your website for your local market. It's about ranking for local search queries that are relevant to your business.
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For example, if you own a bakery in Delhi and want people to find you when they search for “Delhi bakeries” or “bakeries near me” on Google search, then you're doing local SEO!
Ecommerce SEO
Ecommerce SEO is about optimizing your website for search engines and optimizing it for conversion. It's about making sure your website is optimized for users, too. It's also about making sure that you optimize your business in the process.
You should understand what SEO is and what it isn't.
You should understand what SEO is and what it isn't. The goal of SEO is to deliver the right content to the right people at the right time. It's not a magic bullet, nor a one-time process that you can do once and forget about.
In fact, if you follow this advice without understanding why or how it works, you might lose customers instead of gaining them!
SEO is not a quick fix: You won't see results from just one thing (like having a nice "landing page"). It takes time for your website to gain traction with search engines—there are no shortcuts here!
SEO is not an exact science: Your site may be penalized by Google if they determine that you're trying too hard or trying things that don't work well together in order to manipulate their algorithms (yes, Google has these). However, there are ways around this—if done right--and we'll discuss those later on.
SEO will help bring new visitors/customers who have never heard of your brand before; these visitors are likely more likely than existing customers because they haven't already been exposed yet so they don't know what makes up good content versus bad content yet either (unless they had read this article beforehand).
Conclusion
“What is SEO” is a great question to ask, because it helps people realize that they may be missing out on some great opportunities. If you want to understand what SEO is and how it works, then you need to keep in touch with me for the next article "why SEO is important" and "why SEO is important for business".