What Are SEO KPIs?
Md. Hasan Ali
Best SEO Specialist | Boosting Your Brand with Proven SEO Techniques | Advanced SEO Expert"
By Hasan Ali
SEO KPIs (Key Performance Indicators) are metrics used to evaluate the effectiveness of a website's search engine optimization efforts. These indicators help determine how well a website is performing in terms of visibility, traffic, and conversions from search engines. Here are some of the most important SEO KPIs:
Measures the number of visitors who arrive at your website through unpaid search results.
Tracks the positions of your targeted keywords in search engine results pages (SERPs).
The percentage of users who click on your website's link after seeing it in the search results.
The percentage of visitors who leave your website after viewing only one page.
The percentage of visitors who complete a desired action, such as making a purchase or filling out a contact form.
The average number of pages viewed by users during a single session on your website.
The average amount of time users spend on your website during a single session.
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The number and quality of external links pointing to your website. High-quality backlinks are a strong indicator of authority and relevance.
A metric developed by Moz that predicts how well a website will rank on search engines. It is based on factors like the number of linking root domains and the total number of links.
The time it takes for a web page to fully load. Faster load times can improve user experience and search rankings.
Assesses how well your website performs on mobile devices. Mobile-friendly websites are favored by search engines.
The number of pages from your website that have been indexed by search engines.
Errors encountered by search engines when trying to index your website. These can affect how well your site is indexed and ranked.
Analyzes the CTR based on the position of your website in the search results. Higher positions typically lead to higher CTRs.
The number of times your website appears in search results, regardless of whether it was clicked.
Tracking these KPIs helps you understand the effectiveness of your SEO strategies and identify areas for improvement. Regularly monitoring and analyzing these metrics can lead to better decision-making and improved search engine performance.