What is SEO & Its Types

Search engine optimization abbreviated as SEO. It is the mythology of strategies, techniques used to boost the number of visitors to a website by obtaining the high-ranking placement in the search result. The goal of most of the business is to increase the traffic and high the rank for the targeted search terms or phrases on search engines like Google and Bing.

Everyone does search on Google and list of results displayed to the user is called SERPs which refers to "search engine result page". Through SEO one can improve the visibility of your websites in SERPs via keywords and phrases.

How the search engine collects and displays the results?

Every search engine has its advance search crawler which is used to crawl and get the data to build an index of information. When some keyword is pitted in the search engine, then with the help of algorithms data is fetched from the websites and the best relevant results are displayed on the screen.

In which types SEO is classified?

There are two ways of optimization: -

• On-page SEO
• Off-page SEO

On-page SEO: - It is the real-time web optimization. On-page SEO refers to how well the content of websites is present to the search engine. This is depending on the content and design of the website. It gets your sites listed on the search engine for some given keyword and can be improved by modifying the content on the website. Some of the main things of on-page SEO: - 

Image optimization, redirection, keyword, headings, content, URLs, page titles, site speed, Meta tags, Meta description.

• Content: - Content is considered as the crucial part of the search. More the content is unique and having the high quality, more the traffic is seen on the website. So always be careful while writing the content for the website. Highly engaging your content, higher the chance to become your website as the top-ranked. Make sure that user content should be realistic and matches the user intent. Make it user-friendly (use heading, bullets points, and use images).
• Keywords: - It is a prominent thing to search. Once you have decided the keyword, you can easily use it as a heading and content on the website. Add keyword in the title, heading, and description and try to use the long tail keyword.
• Page titles: - it is very important for the viewpoint of the user and the writer. As firstly page title impact in the reader. A relevant title makes it easy to understand for both the search engine and the user what kind of information it contains. Always use relevant and creative titles that attract users to read.
• URL structure: - it is the address of your pages and always creates user-friendly URLs which are easy to understand by the user and the search engine.

Off-page SEO: - It is the practice of bringing traffic to the website through sources other than web content. Off-page, SEO consist of all the activity of link building to high-quality backlinks from the various websites. Several activities need to perform to get the backlinks from high authority websites to pass the link towards websites. Here are some activities you can consider to generate high quality. 

• Blog commenting
• Image submission
• Press release
• Guest blogging
• Video submission
• Link building
• Doc and PPT submission
• Directory submission
• Social bookmarking
• Article submission
• Business listing
• Link building
• Web 2.0 submission

Techniques of SEO

There are basically of 3 types as below: -

White hat SEO: - This does all the SEO activities to improve the website ranking in the SERPs. This techniques follow the rules of the search engine and ensure that the article what we post on are our own, and following the title, this will increase the ranking in the search engine, the visitor will see it and will return it. This is a long-lasting growth.

Some white hat SEO techniques include: -

• Manual research and outreach
• High-quality content development
• Website HTML optimization and reconstruction

Black Hat SEO: - This technique opposite the White Hat SEO. Black Hat SEO uses the activity to get the instant ranking. This is an instant trick to get popular but it is short lasting growth.

Some Black Hat SEO techniques include: -

• Link spam
• Keyword stuffing
• Cloaking
• Hidden texts and hidden links
• Make content spamming on other's websites

A true Black Hat SEO has lots of ideas to fool a search engine but it's not safe.

Grey Hat SEO: - This is not a white or Black Hat but this utilize both to gain the top ranking. This is mix kind of approach. However, this is not white and black but there is a chance that your website might get hurt after the update.

Why you need SEO service?

It is the smarter way to which great potential to drive millions of traffic has. You must utilize the SEO services to increase the visibility of the website.