What is SEO and it’s importance for a website

What is SEO and it’s importance for a website

What is SEO

Search engine optimization, or SEO, is the act of enhancing your website to raise its natural prominence for particular search queries. Through onsite adjustments, SEO seeks to increase both the quality and volume of traffic to your website. This goes beyond simply cramming pages with relevant keywords, instead emphasizing crucial web essentials like site performance, mobile friendliness, interaction, and page content (Wirth, 2022).

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A significant deal of emphasis has been placed by Google on producing the greatest results for its consumers, thus excellent content is now crucial. While keywords still play a place in SEO, Google is less focused on the specific keywords used on a page than it is with the quality of the information it offers. As a result, you should focus on content quality as well (Zheng et al., 2022).

But why exactly is Google search engine optimization so crucial? This is because you guarantee a better position on the search engines than your rivals with SEO assistance. This translates to improved circumstances for the client to select you over your rivals and need to be a part of your internet marketing. Thus, thorough search engine optimization will make a significant difference in whether your website appears in Google search results for the phrases that your target audience uses. You can also improve what is known as local SEO, which makes you visible on local searches in your neighborhood (Zheng et al., 2022).


Statistics

  • every second of each day, 67,000 users search on Google
  • search engine queries are the starting point of 93% of internet activities
  • searchers ignore paid adverts in search results in 80% of cases
  • mobile devices account for 58% of all online searches
  • local and geographic searches make about 46% of all Google searches
  • search engines account for 39% of all traffic to eCommerce websites globally

(American Marketing Association n.d.)


Advantages of the right SEO

Your brand has endless potential for growth in terms of brand equity and recognition. We now have a wide range of options to choose in order to accomplish our overall organizational goals thanks to the digital environment. One of the tactics that will help you outperform the competition is search engine optimization. SEO describes a website's capacity to increase both quantitative and qualitative website traffic from natural search engine results. Consider accepting the challenge and use SEO to your benefit (Team DevriX, 2021).

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  • increases sales with organic search
  • ensures that customers have a trustworthy online experience
  • urges you to pay attention to customer experience
  • increases brand recognition
  • it keeps you knowledgeable
  • you can do it on a budget
  • it can be tracked
  • it assists other marketing campaigns

(Wirth, 2022)


Linkbuilding and SEO

Linkbulding is a Search Engine Optimization (SEO)? technique. This technique helps your? domain – or, in other words your website - to rank higher in the Google search results and provides your website with credibility and visibility. Are you asking: “How come?” Well, let’s not forget that links are one of the primary ways to determine the relevance of your domain. Moreover, a higher number of linked links to your website indicates that content is relevant, valuable, and therefore your website starts to receive a?higher ranking and more traffic.

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But, don’t worry - keep linkbuilding on professionals! Because here at cybersoup we are linkbuilders at profession, linkbuilders at heart. At cybersoup, we have gathered some of the most talented, experienced, and passionate linkbuilding connaisseurs, who strive to optimize your linkbuilding through industry-leading strategies and techniques.

About cybersoup

Now, let’s talk about cybersoup! Our company was founded back in 2020 in a city called Aalborg, Denmark. Soon, we have entered other markets and now we are providing links to B2B customers on an international scale. It doesn’t matter if you are from finance, traveling agency, beauty industry, car production, or any other industry. We can make sure to provide you with the best possible links for your domain!?

Our team consists of professionals from different international backgrounds who strive to optimize your linkbuilding and help you to rank on Google better than ever.?

So, let’s get more traffic to your website with cybersoup!


Do you wonder how to start?

Well, that is quite easy. All you have to do is to contact us at [email protected]. Whether you want us to take care of everything from A-Z, or only parts of your linkbuilding campaign, we’re here to help you!

Simply fill out our contact form for no-obligation conversation about the options.
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Vocabulary

Domain = Website

SEO (search engine optimization) = is the process or a technique used in order to optimize a website's technical configuration, content relevance and link popularity so its pages can be easily findable and search engines rank them better.

Marketing strategy = refers to a business's overall marketing plan and activities for reaching goals for specific period??

Linkbuilding= is an SEO? technique that increases your search engine ranking

Niche = a specialized segment of the market for a particular kind of product or service

SERP = search engine results page?


Bibliography

Wirth, K. (2022) 8 benefits of SEO for Small Business - 2022 guide, LivePlan Blog. Available at: https://www.liveplan.com/blog/seo-benefits-small-businesses/ (Accessed: February 8, 2023).?

Zheng, D., Eggspert, T. and Hogan, S. (2022) 5 advantages and benefits of SEO for your website |, The Daily Egg. Available at: https://www.crazyegg.com/blog/benefits/ (Accessed: February 8, 2023).?

Muthoni, J. (2022) Council post: 10 key benefits of SEO for your business, Forbes. Forbes Magazine. Available at: https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-business/?sh=40c908363fd0 (Accessed: February 8, 2023).?

Team DevriX Blog Writing & Content Creation (2021) The top 15 benefits of SEO for business in 2022, DevriX. Available at: https://devrix.com/tutorial/top-15-benefits-seo-business-2022/ (Accessed: February 8, 2023).?

1.25.2022 (2022) What is seo marketing?, American Marketing Association. Available at: https://www.ama.org/marketing-news/what-is-seo-marketing/ (Accessed: February 8, 2023).?

What is SEO - search engine optimization? (2022) Search Engine Land. Available at: https://searchengineland.com/guide/what-is-seo (Accessed: February 8, 2023).?

Oetting, J. (2022) The Ultimate Guide to SEO in 2023, HubSpot Blog. HubSpot. Available at: https://blog.hubspot.com/marketing/seo (Accessed: February 8, 2023).

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