What is SEO? How can Next.JS BOOST the SEO rankings of your website.
Asad Mumtaz
Full Stack || Next.JS || React.JS || TypeScript || Node.JS || Tailwind CSS || React Native || JavaScript || Django || PHP || MongoDB || MySQL ||
When it comes to building a website, search engine optimization (SEO) is a crucial factor in ensuring that your content is discovered and ranked highly by search engines. While React has become a popular choice for building dynamic web applications, it may not always be the best choice for SEO optimization. In this article, we’ll explore why Next.js is a better choice for SEO optimization.
What is SEO?
SEO stands for Search Engine Optimization. The goal of SEO is to create a strategy that will increase your rankings position in search engine results. The higher the ranking, the more organic traffic to your site, which ultimately leads to more business for you! Here are some things that you should pay attention to in order to get a nice SEO result:
What is NEXT.JS?
NEXT.JS is a React framework for building statically generated and server-rendered React applications. It comes with a lot of benefits to help us create and scale our applications, such as zero-configuration, automatic code-splitting, ready for production, static exporting, etc.
With NEXT.JS you can achieve a nice SEO result with simple steps, by just creating a new application. This is not a specific feature from NEXT.JS but from server-side rendered applications.
What is SPA?
A SPA (or Single Page Application) is a type of web application that provides a dynamic and interactive experience all from one point of entry.
Traditionally, you might be more familiar with a server-side approach, where each page of your website has its own “route” (or page URL), but with a SPA, you have a single route that loads up the entire website in the browser using JavaScript.
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Why Choose NEXT.JS for SEO Optimization?
Why is SEO so important?
SEO is the key to increased conversion and confidence in your brand. Higher search ranking placement equates to more organic visitors. Search engine organic traffic – visitors who come to your site through clicking a result in a search engine – is key to many businesses for three reasons:
Search engine optimization is different from Search Engine Marketing (SEM), where the content at the top of search results is 100% paid and distinguished from organic results with a Sponsored label.
Three Pillars of Optimization
The process of optimizing a website can be divided into three main pillars:
The SEO discipline is broad and has many facets , but as a Next.js developer, the first step is to understand how you can make your web app SEO-ready with some best practices.
Search Systems
Search Systems are what you typically refer to as Search Engines (Google, Bing, DuckDuckGo, etc.). They are massively complex systems that tackle some of the biggest challenges in technology history.
Search Systems have four main responsibilities:
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