What is SEO? How can Next.JS BOOST the SEO rankings of your website.

What is SEO? How can Next.JS BOOST the SEO rankings of your website.

When it comes to building a website, search engine optimization (SEO) is a crucial factor in ensuring that your content is discovered and ranked highly by search engines. While React has become a popular choice for building dynamic web applications, it may not always be the best choice for SEO optimization. In this article, we’ll explore why Next.js is a better choice for SEO optimization.


What is SEO?

SEO stands for Search Engine Optimization. The goal of SEO is to create a strategy that will increase your rankings position in search engine results. The higher the ranking, the more organic traffic to your site, which ultimately leads to more business for you! Here are some things that you should pay attention to in order to get a nice SEO result:

  1. Meta tags
  2. Accessibility
  3. Progressive web apps


What is NEXT.JS?

NEXT.JS is a React framework for building statically generated and server-rendered React applications. It comes with a lot of benefits to help us create and scale our applications, such as zero-configuration, automatic code-splitting, ready for production, static exporting, etc.

With NEXT.JS you can achieve a nice SEO result with simple steps, by just creating a new application. This is not a specific feature from NEXT.JS but from server-side rendered applications.


What is SPA?

A SPA (or Single Page Application) is a type of web application that provides a dynamic and interactive experience all from one point of entry.

Traditionally, you might be more familiar with a server-side approach, where each page of your website has its own “route” (or page URL), but with a SPA, you have a single route that loads up the entire website in the browser using JavaScript.


Why Choose NEXT.JS for SEO Optimization?

  1. Server-side rendering.
  2. Automatic code splitting.
  3. Static site generation.
  4. Automatic image optimization.
  5. Built-in SEO optimization features.


Why is SEO so important?

SEO is the key to increased conversion and confidence in your brand. Higher search ranking placement equates to more organic visitors. Search engine organic traffic – visitors who come to your site through clicking a result in a search engine – is key to many businesses for three reasons:

  1. Qualitative – Increased chance that visitors turn into customers.
  2. Trustable – Higher confidence in your brand or mission.
  3. Low-Cost – Aside from the time and effort spent, having good SEO practices that result in higher search engine ranking is free. There is no direct cost to appear in top organic search results positions.

Search engine optimization is different from Search Engine Marketing (SEM), where the content at the top of search results is 100% paid and distinguished from organic results with a Sponsored label.        

Three Pillars of Optimization

The process of optimizing a website can be divided into three main pillars:

  1. Technical – Optimize your website for crawling and web performance.
  2. Creation – Create a content strategy to target specific keywords.
  3. Popularity – Boost your site's presence online so search engines know you are a trusted source. This is done through the use of backlinks – third-party sites that link back to your site.

The SEO discipline is broad and has many facets , but as a Next.js developer, the first step is to understand how you can make your web app SEO-ready with some best practices.


Search Systems

Search Systems are what you typically refer to as Search Engines (Google, Bing, DuckDuckGo, etc.). They are massively complex systems that tackle some of the biggest challenges in technology history.

Search Systems have four main responsibilities:

  1. Crawling: The process of going through the Web and parsing the content in all websites. This is a massive task as there are over 350 million domains available.
  2. Indexing: Finding places to store all of the data gathered during the crawling stage so it can be accessed.
  3. Rendering: Executing any resources on the page such as JavaScript that might enhance the features and enrich content on the site. This process doesn't happen for all pages that are crawled and sometimes it happens before the content is actually indexed. Rendering might happen after indexing if there are no available resources to perform the task at the time.
  4. Ranking: Querying data to craft relevant results pages based on user input. This is where the different ranking criteria are applied in Search engines to give users the best answer to fulfil their intent.


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