What Is SEO? SEO Guide For Beginners
SEO stands for Search Engine Optimization, i.e. optimizing your Website to rank higher on search engine (e.g. Google) to increase your visibility leading to higher traffic and more sale.
Why is it important to rank on 1st page of Google?
FACT: First 5 results on Google get 67% clicks.
There is often a joke – The best place to hide a dead body is 2nd page of Google.
However, To understand how to show up first in the search engine results, you must understand three core components:
- How does a search engine work?
- What content do people want to read?
- How to promote and optimize your Website effectively?
With algorithm updates, search engines and technology always evolving, Some fundamental elements remained unchanged from the earliest days of SEO.
In this blog, we are talking about some scenarios to explain the functioning of Search Engine and your Website in the simplest terms.
How do search engines work: An Example
You are looking for a book, and you go to the librarian (i.e. google) and ask for “Plant Book”. It will show you all the books related to Plants.
You narrow it down and say – “Air Purifying Plants “, It will specifically show you the websites around this category.
You further realize a specific product you are looking for and say – ” Snake Plants “. Do note that your results have changed to this particular category.
A search Engine is just like a librarian, showing you results as per your query/ search. The word “Plants” will have a zillion results, “Snake Plants” will be in thousands. Therefore, it is essential to focus on the right keywords for efficient output.
What is a Quality Content?
- Informative and Value Driven
- Emotional and Relatable
- Logic and Reasoning
- Interesting Storytelling
- Examples and Case Studies
When you write content to deliver any of the objectives mentioned above, Your articles/blogs will be engaging and enjoyable for your audience.
Simply put, Our job here is to educate the librarian in detail about the contents of the book, i.e. your products and services; so that your search terms can be incorporate in the content organically.
How to promote and optimize your Website effectively
To say simply, Consider your Website as a Marketing Spokesman and therefore, should follow some etiquettes and guidelines:
- Well dressed: The website should be clutter-free and aesthetically pleasing.
- Sound Communication: Content is the key. Effective communication can increase the conversion rate so you can close your deals faster. Website content should have well-thought content, presented cohesively.
- Product know-how: A website too must contain details about your product/ services to incorporate your search terms organically in your content.
- Good User Experience: An overall experience from the time a user lands on the Website till s/he finishes a goal and leaves, It should be a smooth and efficient journey.
When you start thinking from this standpoint and optimizing your Website consistently, you will grow its visibility, leading to higher traffic and conversion to sales.
For more detailed tips and tricks, Check out our other blogs:
#7 easy to follow tips to improve your Google search rank YOURSELF.
How To Choose The Right Web Developer?
I, Shubhi Agarwal, am a Digital Marketing Expert. With experience of 7 years, I have worked in the following Industries – Travel, Renewable Energy, Real Estate, Beauty, Education, Entertainment, Healthcare and various E-Commerce Brands.
My team comprises UI/UX Designer, Content Creators and Tech Experts for SEO & Website Development. We have a sense of style, be it in Smart Design or Sharp Communication.
A Marketer by Passion, I derive energy by creating and implementing Marketing Strategies to help your brand reach and engage with a wider network of customers and achieve business goals.
Know more about me: https://shubhiagarwal.com/
Get in touch: [email protected]