What an SEO Focused Content Marketing Agency Can Do for Your Business to Grow Traffic, Revenue and Engagement

What an SEO Focused Content Marketing Agency Can Do for Your Business

In today’s ever-changing, technologically-driven world, content marketing is the key part to any modern business’ marketing plan. Content marketing agencies provide your business with the quality, strategic content your business needs for its website, social media accounts, and more in order to compete in today’s global economy.  But what exactly does SEO focused content marketing accomplish, and what does it mean for your business?

Make Your Customers Come to You

Any content marketing agency worth its salt will custom-tailor content for your business with the ultimate goal of enticing potential customers to come see what you’re all about.  This content can be written, in the form of press releases, articles, blog posts, product descriptions, newsletter content, and how-to guides, or even rich multimedia content such as videos. Regardless of the medium, content marketing agencies are experts in creating unique, relevant content for your business.

Dreaded are the calls from telemarketers trying to sell you some obscure product or service!  Much in that same vein, many potential customers don’t like being pressured into a business relationship.  They’d much rather discover products and services on their own and make their own choices as autonomous consumers.  Instead of cold-calling clients to convince them to use your product or service, potential clients are organically drawn to your business by the content it has on the internet that they seek out themselves, by searching in Google, Bing, or Yahoo primarily, but Google is dominant player in organic search.

SEO: Brand Visibility through Organic Rankings

In order to make sure you’re maximizing this organic traffic from the search engines, the content you offer should not only be quantitative, but also qualitative, and contain relevant keywords and key phrases that will ultimately make your business more visible in search engines.  The more content you have over time, the bigger the footprint it is that you leave in the online world, and the more pages of your website ultimately rank in Google's free search results.  That being said, potential customers can only find that footprint, no matter how huge or tiny it is, if your website is being indexed correctly and your ranking is highly enough.  Content simply isn’t enough, and a good content marketing agency knows just how search engines work to optimize your content for your target audience, in a process known as search engine optimization or SEO. the content for your website has to be written with SEO optimization in mind to truly produce as much free traffic as possible. There's a good amount of technique involved in this type of content writing, and the skill writers at Experience Advertising are experts in creating SEO-optimized content that does appear as such to the reader.

It’s common knowledge that search engines don’t scour websites in real-time.  Imagine the processing power that would require!  But they are constantly coming back to website to check for fresh content. Search engines such as Google gather as much data as they can on different URLs in a process called crawling or spidering, then they store the information they find about that particular page in a method known as indexing.  Next, webpages are ranked according to how well stored keywords and key phrases match the search terms a user puts into their Google, Bing, or Yahoo search bar.  The more content you have with vital keywords and key phrases relevant to your topic and target audience, the higher your pages will rank.  High search engine rankings are important because let’s face it, potential customers aren’t going to click ten pages deep into their search results to find you. They rarely go past page 1 of the search results, which is why it's imperative to rank well under very targeted search terms and keyword phrases related to your product or service.

Bridge the Digital Divide

Not every business has a dedicated online marketing team.  Many businesses delegate the management of their online presence to employees who may not be the best-suited to managing that particular area of marketing.  Even if your business has team members who are tech-savvy, they may not know the ins and outs of effective online marketing strategies, let alone effective content marketing strategies. Nor do they have the time to write the content, which has to be done in volume, so it's best to outsource it everytime. By hiring an online marketing agency specializing in content marketing, you’re ensuring your business has access to a dedicated team that excels in the job you’re looking to accomplish: generating high-quality, relevant content in volume that propels your business forward.

Increase Traffic, Revenue and Conversions

Ultimately the targeted content an experienced content marketing agency creates for you will result in increased traffic, conversions, or the actions you want people to take on your website.  If SEO is leading a horse to water, a conversion would be getting it to drink!  For many businesses, sales are the most coveted form of conversion, but conversions are really any action you want your potential clients to take. These activities can range from clients clicking a button to request a demo of your platform, buying something on your website, calling your toll free number, or reaching out to a member of your team via a live chat option on your website. Increase your website's effectiveness, or conversion rate optimization, is another value service we provide at Experience Advertising.

Many potential customers/clients will seek out content organically (of their own accord) by searching because they’re looking to solve a problem or are on the hunt for a certain product or service.  With content marketing, the goal is to present them with enough targeted content, culminating in a compelling call to action, or a statement designed to drive visitors to act. This content may even be empowering potential clients to make what they feel is an informed decision about your company. Quite often, a coupon code or promotion can be presented to the website visitor reading the article or post, to collected their email address and incentivize the sale with a coupon.     

By adding to your existing body of online content, potential leads can do their research on your company and feel more inclined to give you their business.  On the other hand, businesses that have little or no content leave potential leads scratching their heads and wondering what they’re all about. Would you rather give your business to a company whose website provided you with an abundance of useful information, or a company that simply had run-of-the-mill generic information and minimal content? Having a preponderance of great content is always a winning strategy.

Minimal Investment, Big Payoff!

Content marketing really is the gift that keeps on giving and can yield a huge return on investment.  Content marketing agencies require relatively little capital for an initial or even continued investment.  In addition, what you spend on content marketing continues driving traffic and generating conversions, long after you’ve paid for it.  Unlike many other online marketing strategies that rely on pay-per-click or pay-per-impression, those dollars leave a much longer-lasting impression. In fact, adding fresh content to your website pays dividends indefinitely! Unlike PPC traffic which is fleeting. Both are necessary however in the grand scheme of things, so it's imperative to do both SEO and PPC very well otherwise there won't be any return on investment.

Ready to Experience What Content Marketing Can Do for Your Business?

Experience Advertising, Inc. is a comprehensive online marketing agency with over 20 years of experience managing digital marketing strategies including writing and curating engaging content for companies of all sizes, including a number of Fortune 500 companies. Content marketing is only one of the many services we offer as part of a custom digital marketing package designed to effective market your business online. We also offer SEO audits and use SEMRush to optimize the entire website properly and track the rankings. Be sure to reach out to us for your FREE digital marketing and SEO audit/consultation and learn more about how SEO-based content marketing can work for you and your company!