What is SEO Copywriting, & Why Does Your Business Need it?
Suraj Kumar
Freelance SEO Content Writer | Tech & Financial Writer | B2C, B2B, D2C | Strategy Creation & Implementation | Social Media | Exploring the Field of EGovernance, Specific to India's Economic Growth
What is SEO copywriting, and why is it important for business success??
If you're new to SEO and content marketing, you might associate SEO copywriting with traditional copywriting, which aims to persuade customers through well-written, compelling copy.?
A good copy can make digital marketing strategies even more effective and help businesses achieve better results.?
But if integrated with SEO principles, it can be a more powerful way to engage with potential customers, ultimately growing your business over time and making more sales.?
Like other SEO and content marketing strategies, SEO copywriting also requires a lot of research and careful planning.?
There are primarily two reasons why it's a critical process:?
First, SEO copywriter optimizes copy for search engines, including Google and Bing, who keep introducing and updating search engine algorithms to showcase the best possible solutions to internet users.?
Secondly, it is optimized for the target audience to engage, entertain, and educate them. This also encourages visitors to perform the desired actions, possibly subscribing to an email list, getting free product trials, or purchasing a product/service.?
Now, you have developed a basic understanding of SEO copywriting. Let's delve deeper and uncover what SEO copywriting means to marketers and business owners.?
What is SEO Copywriting?
SEO copywriting is the process of creating high-quality content that is tailored to both human readers and search engine algorithms. It includes strategically using SEO keywords and phrases that your brand's target audience is likely to search on search engines like Google while also making sure that the written piece of copy is informative, valuable, and tailored to audience needs.
In search engine rankings - be it on Google, Bing, or other search engines - the higher-ranking content often offers better value and user experience than those ranking on the lower side.
A well-crafted SEO copy incorporates relevant keywords, heading tags, industry research data, and other elements to make it more valuable for readers. This helps it get noticed by search engines and recognized as a valuable piece of content, making it a go-to resource that readers want to read and share online.?
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Why is SEO Copywriting Important for Your Business?
Drive More Website Traffic
Well-written and strategically optimized content is one of the most important search engine ranking factors for your business website. SEO copywriting is optimizing content on your website to boost organic search rankings.?
It includes the selection and placement of the right keywords at the right place within the content. Properly using relevant keywords helps content rank higher in the search engine rankings to attract more organic traffic.?
It's also important to note that the pages ranking on the first page have an average traffic share of 32.5%; on the other hand, pages ranking on the second and third page get 17.6% and 11.4% of traffic share, respectively.?
An SEO copywriter understands a business's target audience and writes compelling content that has better readability and appeals to search engine algorithms.?
A professional SEO copywriter also knows the importance of proper formatting, internal links, and clear, concise, and informative content.
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Earn More Backlinks
SEO-optimized copywriting also attracts natural backlinks, further strengthening the content's ranking in the search results.?
According to available data on Ahrefs, pages that rank on the first page are likely to receive followed backlinks at 5% to 14.5% per month.?
The more reads the content gets, the higher the chances the readers will find it useful and likely to share it on social platforms, ultimately creating more backlinks for your business website.?
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Better conversion rates
Another reason SEO copywriting is important for your business is that the pages are optimized for search engine algorithms, and human readers find the written content engaging to read.
It also ensures that the copy is powerful and persuasive enough to keep the readers on the web page longer and give them proper space and breath to consume website content properly.
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The more website visitors come to your site and spend more time, the more likely they know about your brand and even convert into paying customers.?
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Decreased bounce rates
When a website visitor comes to your website and finds content irrelevant or outdated, they leave the site instantly, leading to a higher bounce rate.?
SEO copywriting, which is focused on optimizing content for search engine algorithms and readers searching for related queries, makes sure the website contains high-value, relevant, and informative content, updated frequently to engage user engagement and reduce overall bounce rates.?
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Become more credible and respectable.
According to Microsoft's Small and Medium Business Blog, around 82% of B2B buyers first aim to know about the business before purchasing.?
Since your web page contains a high-value SEO copy, it's more likely to outrank in Google search engine rankings and drive more visitors, helping prospective customers know about your business.?
Quality website copy helps your business website be more authoritative, trustworthy, and professional. It contains eye-catching phrases that trigger customers directly and persuade them to act without hesitation.?
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How is SEO Copywriting Different from Copywriting?
Copywriting and SEO copywriting share similarities but are different in their goals.?
Copywriting aims to create compelling content that motivates the audience to take specific actions, such as signing up for a newsletter or making a purchase.?
SEO copywriting involves writing for search engines to help search bots understand the content and improve search engine rankings.
Good SEO copywriting strategically includes relevant keywords and phrases originally throughout the content.?
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What Makes SEO Copywriting Different from SEO Content Writing?
SEO content creation is crafting content that informs, entertains, or provides solutions that readers seek. The primary focus is on delivering high value and addressing user queries.
The only difference between regular content and SEO content is that SEO content is written for both search engines and users with the usage of an appropriate selection of keywords, image alt texts, proper internal and external links, and appealing visuals like infographics, charts, or YouTube video integration within the content.?
While SEO Copywriting also focuses on similar aspects, it gives more focus to the organic use of relevant keywords and phrases with the primary goal of increasing search rankings and attracting more traffic than regular SEO content does.?
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Conclusion
The significance of SEO copywriting has grown tremendously for businesses of all sizes. With the surge in online business presence and the widespread adoption of digital transactions, the need for content optimized for search engines while engaging readers has become increasingly crucial.?
Whether you run a small to medium-sized business or own a large-scale organization with a strong digital presence, incorporating SEO copywriting into your inbound marketing strategies can be highly beneficial.
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