What is an SEO Consultant?

Search engine optimisation seems to be the bedrock of every business that wants to make their presence felt online. There are multiple methods that can be used to help create this presence and it’s left to each business or individual to figure out what works best for them. However, there are common denominators in every method that may increase your chances of success. One of them happens to be hiring an SEO consultant to help bring your goals and objectives to life. Just in case you aren’t too sure what exactly an SEO consultant does, this article is going to go into more detail below.

What is an SEO Consultant?

An SEO consultant is essentially an expert who provides their clients with everything they need to implement their search engine optimisation strategies and get the ball rolling. More specifically, they are paid by businesses and site owners to give them advice on how to get higher rankings, more targeted traffic, and of course more profits for their websites.

What Exactly do They do?

For the most part, you will find a typical SEO consultant carries out numerous activities to help improve your ranking in search engines. Typically, they tend to focus on both on-page SEO and off-page SEO which you will find out a little more about below.

On-page SEO

For those who don’t know, on-page SEO is all of the things that you do on your site to ensure all other techniques work. In this respect, a local SEO consultant should be able to advise you regarding how to make your website search engine friendly and ready to rank. You will find a few things they may advise below.

• Title tags.
• Description tags.
• Meta tags.
• Quality content.
• Keyword density.
• Latent semantic indexing.
• Site structure.
• Site speed.
• Mobile friendly.

Off-site SEO

Opposite to what was mentioned above, off-site SEO is more about techniques that can be used to improve your website’s position in the search engine results page away from your company website. Some ways a consultant is likely to do this include:

• Link building
• Social media 
• Content marketing

How Much Do They Cost?

If you’re wondering about SEO consultant fees, it varies from person to person, depending on the scope of services you need and your budget as well. However, it can start from anywhere around ￡1,000 monthly and upwards. If you type “SEO consultant near me“ in your search engine, you should find an agency, where you can ask them about the cost of their SEO consultant.

Why You Need an SEO Consultant

If you don’t have the capacity, talent, or resources to manage SEO in-house, then an SEO consultant would be ideal for you. They can provide numerous benefits such as helping you climb up the search engine results pages much quicker and saving you the money that’s usually lost while doing trial and error. Some good reasons for hiring an SEO consultant include:

• Understanding what traffic is working for your online business.
• Seeing targeted results timely.
• Tried and tested SEO techniques.
• A higher ROI for your online investment.

What Would it Take to Become one?

If you’re looking for advice regarding how to be an SEO consultant, then you should know, for the most part, that you need to become an expert in the field. This could mean getting professional SEO consultancy training by working in an established organisation. Other options include self-teaching and starting a website to highlight your skills. You can then begin building your portfolio by doing work for others and adding it to your resume. In terms of what you can make financially, you could look at the average SEO consultant cost online and charge based on your level of experience and knowledge.

SEO consultants add value to the digital world. They have the ability to take businesses to new heights, so if your business is struggling with visibility online, it’s definitely worth a try. Likewise, if it’s a profession you’ve been thinking about going into, it’s definitely one with potential.

If you would like to discuss any of services with a team member, please drop me a line and I will point you in the right direction.