What is SEO Audit ( Technical SEO )

Why should we hire an SEO Auditor or a Site Auditor ( Technical SEO )

There are different ways to audit SEO of website, following are the types of SEO audit:

• Local SEO audit
• Technical SEO audit
• Off-Page SEO audit
• On-Page SEO audit
• SEO Content audit

Whichever type of SEO you want to get done, you will have to use the following SEO audit tools:

• Page speed tools
• Google analytics
• Google search console
• SEO software

SEO requires a lot of time and effort and we have to admit that we make several mistakes while doing it. That is why you need to do an audit in order to find out what is not making your site get more traffic and Ranking – here is a checklist of SEO auditing.

Switching HTTP to HTTPS

This is the first requirement for any digital marketing. You can say that it is a way of signaling Google that your site also exists and it will help in ranking your site. Following steps are needed to be done to switch between HTTP and HTTPS:

1. First check sites that are non-HTTPS iterations of your site like www.example.com or site.com, https://www.example.com.?
2. Now you will have to comb the search index for places where only HTTP URLs are showing up.?
3. Use Index Status report in Search Console to view what version of your website’s URLs are canonicalized/?

Look for Website Errors

If any web page of your site shows a ‘404’ or ‘page not found’, it is a huge turn off. Some people say that it will end up in penalties whereas, it will just dip your site in a huge bounce rate.?

It usually happens when you have deleted a content or an image and forgot to delete the web page. It also happens when the indexing of an image is not done correctly and also when the links are broken. If you don’t fix it now, it will become a headache afterwards.

See Page Speed Analytics

Website speed is something that can greatly affect (in a good way) if the speed is fast enough. People don’t wait for more than 5 seconds for the page to load and they exit the page.?

You can check the page speed for mobile devices and desktop. To speed up the loading of your web pages, you will have to compress the images added in the web page and get the code audited as well. Sometimes, slow loading of a web page may have something to do with the code of your website – SEO auditing will show if there is such an issue.

Do Page Updates?

Sometimes, the smallest changes can bring you more traffic. There might be a small change that you must have mistakenly ignored and with SEO auditing, it will identify those mistakes and show page updates (if available). The following two should be updated from time to time:

• Update the web content after three to four months
• Make use of keywords that are performing better

Here is how you can make page updates:

• Remove the oldest content that is bringing no traffic at all.
• Fix broken links and compress images
• Add relevant keywords
• Add latest research articles and information

Ensure Optimization of Meta Tags

Meta tags include 1) meta title 2) meta description. These help the users to get small pieces of information about what they will find in the web page and helps Google crawler to know what page is about and will likely rank it. Following are the ways of optimize meta tags:

Meta Title:

• Make sure the meta title is or less than 60 characters.
• Add one keyword in the meta title.

Meta Description:

• Meta description should be or less than 160 characters. Ideal is 155 characters.
• Add at least two keywords in the meta description.

Look for Keyword Optimization

Keywords are the heart and soul of any website. The more keywords you add in your website, the more chances you have to rank better. Make sure that you add the trendiest keywords. You can do that by adding keywords in the following:

• Meta title and meta description
• H1 and H2
• Titles and URL

You can do free keyword research by seeing search suggestions on Google or you can buy an SEO tool that will show the latest keywords that are related to your industry.

Fix Website’s Structure

If you have developed your website according to SEO requirements then this part of auditing is done. Website structure according to SEO should be as follows:

1. Home should include: About, Blog and Services
2. About should include: Team and History
3. Blog should include: Topic 1, 2, 3 and so on
4. Services: Service 1, 2, 3 and so on

In order to fix website structure, you must add more blogs, articles and newsletters and see if there are any overlapping or extra links.??

IF You want to hire a Best SEO Auditor to make your site or social media and You tube channel in good SERPs (search engine result pages on google) check my Linked in profile

https://www.dhirubhai.net/in/salmankhalid-a4364238/