What is Self-Branding and Why it's Important?
Jeff Bezos, the founder of Amazon, is famously quoted as saying,?“Your brand is what people say about you when you’re not in the room.”?In a world of technology where everybody can get fame and followers. There are many means to be known among the people in your field. In today's world, it is just a matter of days to be a famous person.
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What is self-branding
Self-branding or personal branding is the process of creating and promoting a brand that is associated with an individual, rather than a company or product. It can be done for personal or professional purposes and is often used as a way to make a name for oneself in a particular field or industry. There are many benefits to self-branding, including increased visibility, credibility, and career opportunities. It can also be a great way to build relationships and connect with like-minded individuals.
How many types of self-branding
There are?6 types of self-branding, and you should find out which one suits you.
1. Connector
The term Connector itself explains that such personalities have the ability to connect people. Such people are very good at communicating with people and forming a brand. However,?politicians and political activists?behave like connectors. Connectors are passionate about bringing people together and building communities.
2. Boomerang
Boomerang self-branding refers to people who share content on social media and generate interaction with their audience. This content can be in the shape of video or blogging or social media posts.?Social media influencers?usually lay in this type of self-branding.
3. Hipster
Hipsters are those people who like to try things first and share with others. For them, sharing their experience is an essential part of their existence. They usually share their experience with others, like?travel blogging, technology usage experience,?etc.
4. Selective
Selective are those that only share information with specific people or communities. They are usually keen on collecting curated information based on the general needs and interests of the audience. They’re largely known as being resourceful.
5. Altruist
Altruism is the principle and practice that cares for the welfare and concerns of others. Such persons find their happiness in others' happiness. This attitude towards others builds a relationship with people. Most of the time,?women minorities are so altruistic, those who have experienced harassment, abuse, and discrimination.
6. Careerist
Careerists are those who share their expertise regarding their careers. They often guide the people about their career. They are veterans in their fields. People find them to be mentors because they have the information and abilities. They are mostly associated with business building and career building, such as?LinkedIn, Twitter, and incubation centers.
Why is Self-Branding Important?
1. Important for Marketing
Self-branding is important for marketing because it allows you to create a strong, consistent identity for your business. When customers see your brand name and logo, they should instantly recognize your company and what it stands for. Creating a strong self-brand can help you attract new customers and retain existing ones. Let’s take the example of?Elon Musk, people do follow him and he marketize his company by his personality and attracts people to invest more in his portfolio.
2. Organic audience building
Self-branding increases your audience more than agency branding. People do follow personalities rather than products. It can help in building an organic audience and can capitalize by promoting yourself more. Organic audience increases with time, and it builds more engagement with your promotions.
3. Popularity in the masses
Popularity among the masses will get you featured in magazines and TV shows. It adds more thoughts in public and people will talk about you. Back in mind, your persona will influence people indirectly. Tomorrow your opinion and comment will have more weightage on a matter.
4. Trust Building
Self-branding helps in building trust with your audience. If you're not actively working on building trust with your audience, you're missing out on enormous opportunities. Self-branding is one of the most important aspects of online success, and it starts with creating a relationship of trust with you.
5. Diversify the portfolio
Self-branding is important because it can help you to create a more diverse portfolio. It can also help you to build a stronger personal brand and to make yourself more visible in the online space. Your audience will follow you and that helps in shifting from investment portfolios like the crypto market and stock exchange.?Elon Musk and Warren Buffett?are present examples.
6. You can control your audience
By self-branding, you can control the narrative around your brand, and you can ensure that your brand is aligned with your professional goals. Your audience is the tool to influence on society. As like?Marie Forleo?is an inspiring teacher, writer, entrepreneur, and philanthropist who challenges her fans to change the world they live in accordingly.
7. Popular get more opportunities
According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. The more popular you are, the more you get opportunities in recruiting companies. Self-branding is open to opportunities.
Whenever you are looking for better opportunities in life, focus on self-branding. Nowadays, you don’t need to be rich to be a great self-branding. It is just continuity of showing presence on digital platforms, honesty, and transparency.