What Search Engine Optimization (SEO) tactics does Komdigit Agency use to improve website rank?

SEO is the work that goes into your website to build relevance and trust so that it ranks on the first page of Google, Yahoo, Bing etc. Search engines like Google look at two things when evaluating a website and deciding where to rank it - Relevance and Trust. Relevance is the content of a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content of a website accurately represents the business and brand. TRUST refers to how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it, the Google algorithm will start to trust it more and move it up in the rankings. High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.

Keywords Optimization: It takes a lot to rank well for a keyword, so we conduct extensive research to find the very best ones for each campaign.

• Business and Industry Research, an SEO specialist will conduct research on client's business, customers, industry, and region to make sure that the keywords we select are precisely targeted to get the right traffic for them.
• Four-Stage Keyword Quality. Vetting Once potential keywords are identified, we put them through the most rigorous vetting in the industry, including a four-stage process that measures keyword strength by competition, cost, search volume, and the current rankings of client’s site. The keywords that score best through this four-stage vetting process are then assigned to client’s campaign.
• Keyword Page Selection. An SEO specialist will conduct an in-depth review of client’s website to identify pages that most closely match the keywords chosen for client’s campaign. This will help client’s keywords rank more quickly

Onsite Recommendations. We audit client’s site to determine needed upgrades. Based on the findings of our audit, we will create a list of onsite recommendations for the target page(s) and recommended webpage updates that will incorporate client’s chosen keywords onto their site.

• Onsite Edit Recommendations Audit. A member of the SEO team conducts an in-depth audit of your keyword pages and identifies changes (called onsite recommendations) that are needed to optimize for client’s chosen keywords and get them on page one of Google.
• Onsite Edit Recommendations Report. A member of the SEO team sends out a PDF with the results of the onsite edit recommendations audit, complete with findings and instructions on how to make the recommended changes.

Keyword Page Code Enhancements :

• Create New Title and H1 Tags. New title and H1 tags will be created and inserted into keyword pages, helping Google as well as potential customers determine the topic and relevancy of those pages.
• Create New Image Alt Tags. Alt tags will be added to images on your keyword pages, helping Google determine the topic of those pages and giving potential customers a more engaging experience on website
• Create New Meta Descriptions. New meta descriptions will be created and inserted into keyword page, helping it stand out in search results and draw more traffic to website.

Keyword Page Content Enhancements:

• Onsite Content Enhancement: Integrate Keywords, our team of professional SEO writers will integrate natural, relevant keyword language into the copy of selected web pages, showing Google that site is a relevant, reliable source of information in their industry while also driving up their rankings.
• Onsite Content Enhancement: Keyword Page Readability, our team of SEO writers will review keyword pages and implement any necessary changes to make copy even more relevant and engaging for potential customers.
• Underperforming Keyword Solutions. If a keyword doesn’t perform as expected, we will do an extensive audit to identify potential problems and propose practical solutions that can get that keyword ranking properly. In some cases, we may select a new set of keywords.

Every client has access to an account manager and in-depth reporting that shows all the work that we do and the progress they are making. Our SEO strategies and tactics will always align with current SEO standards and best practices. SEO is a long-term process. It can take up to 9 months for a business to achieve their SEO goals.

Keyword Progress:

• Months 1-2. Generally, the first few months of an SEO campaign show very little traction for targeted keywords. Some customers may see a temporary dip in rankings while others might experience a temporary spike in rankings.
• Months 3-5. Most customers see significant keyword improvement during this period. While 1st page rankings shouldn’t be an expectation for months 3-5, some keywords might be close to or even hit page 1 during this time
• Months 9-12. The main keywords of the campaign should achieve page 1 rankings during this time. After ranking on page 1 for a few months, new keywords will be targeted. This timeline is dependent on many factors, including competitiveness of the customer’s location and industry as well as the keywords they chose to target and how quickly strategic updates are made to the customers website.

The SEO tactics around this might depend on what industry you’re in, high quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. According Google's General Guidelines ( October,14, 2020) : "Highest quality pages are created to serve a beneficial purpose and achieve their purpose very well. The distinction between High and Highest is based on the quality and quantity of Main Content (MC), as well as the level of reputation and E-A-T. What makes a page Highest quality? In addition to the attributes of a High quality page, a Highest quality page must have at least one of the following characteristics:

• High level of Expertise, Authoritativeness, and Trustworthiness (E-A-T).
• A satisfying amount of high quality MC, including a descriptive or helpful title.
• Satisfying website information and/or information about who is responsible for the website. If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information.
• Positive website reputation for a website that is responsible for the MC on the page. Positive reputation of the creator of the MC, if different from that of the website. "

Search Engine Optimization is one of the most important aspects of a website. Our goal is to deliver the strategy that will leverage both your strengths, the content of your website, and your business network. This way, we will improve the visibility of your online business. Among our services are ongoing care, support for your business. We will also advise and guide your team through our SEO strategies. Contact us today to find out how you can use SEO and all of our online marketing services to reach your full potential.