What is search engine marketing (SEM)?
Welcome to this new blog of the day! This blog will bring you a thorough idea of the most common digital marketing strategies such as SEO and SEM also known as Search Engine Optimization and Search Engine Marketing. The concept to differentiate between the two platforms is very difficult. We will elaborate on the kernels to make you aware of their distinctive nature and result orientation. The terms are very confusing on the first hand, and we should realize that they are different by function, then only we will be able to understand and accept them as different strategies.
We will learn about the generic difference between SEO and SEM[1]. So, Search Engine Optimization is a method that increases the rate or count of website visitors, by bringing the site appeared on the top or at the beginning of the search result as returned by the search engine algorithm. In simple words, SEO is a tool for better visibility of the target website in the internet search pages. Whereas, Search Engine Marketing is accounted as the internet marketing procedure which increases the site’s visibility by genuine search engine results and online advertising and it’s promotion. SEM includes various online search oriented marketing tactics along with the best contribution from SEO.
Let us get straight to the elaboration of the individual strategies. And begin with SEO.
So, Search Engine Optimization is primarily an element of the broader category, SEM. As per the Google’s Knowledge Graph, SEO is a method to increasingly develop the number of the visitors to a particular website by confirming the appearance of the site on the higher to the highest level of availability on the list of results redirected by the search engine upon searched queries.
Now, we all are more or less aware of the fact that the Google algorithm is changing or updating every now and then. So even the Search Engine Optimization industry is also changing its work and activity to stay in pace with the Google modifications. But, despite these changes, one method through two activities of SEO always remain intact and they are theOn-Page and Off-Page SEO activities.
Hope this Help...!!!