What is Scrum?
Nora Ismail
Head of Marketing at Marc Ellis Consulting and DMS (Digital Marketing Squad)
Scrum is a framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value.
Scrum is an agile process that allows us to focus on delivering the highest business value in the shortest time. The business sets the priorities and teams self-organize to determine the best way to deliver the highest priority features.
Why is Scrum worth the effort?
Non-scrum companies have large numbers of managers whose job is to guide rather than provide any measurable output. Imagine if you could run a company with no “managers”? With people or developers working in “self-organized” teams providing valuable output.
How much money would be saved by removing the bureaucracy?
How “Agile” your company would be?
How much more innovative would the environment be?
How much more productive would your company be?
Transitioning to Agile process like Scrum is worthwhile as it leads to:
- Higher productivity of the Agile teams
- Resulting in Higher Quality of work
- High quality work delivered sooner in hands of waiting users results in higher job satisfaction for the team members, leading to engaged employees
- Leading to Productivity Gains
- This incremental and iterative cycle leads to Continued Improvement
- Leading to Organisational gains of Reduced Time-to-market and lower costs
- Higher stakeholder satisfaction