What is the scope of social media marketing in India?
Mohit Uppal - Head Of Partnerships
![Mohit Uppal - Head Of Partnerships]()
Mohit Uppal - Head Of Partnerships
Airports Partnerships | Strategic Alliances | Growth Hacker | Business Growth Partner | Alliance Management | Growth Strategist | Expert in Cross-Industry Partnerships and Innovation | GMR Airports
Social media is catching up fast amongst marketers. But, this trend is not apparent visible in India.
I spent a lot of time selling social media to India CMOs and Brand Managers. Here is my opinion about the scope of social media in India.
- The scope is very wide, but the pace and understanding of the domain is quite low.
- Digital Marketing managers still need to realize the importance of social media over traditional media
- Social media in India is Facebook & Twitter - Brand manager need to understand the scope for social Media, the social media in beyond Facebook twitter as in its utility in form of social applications, online communities, social campaigns
- A lot of questions are being asked about ROI and that is holding them to make significant investments. Marketing managers need to be comfortable with the social media metrics like active users, engaged users, evangelists etc.
- Having said that however, India is a market, which once convinced, adopts newer technologies and business models very fast. Hence once marketing managers are convinced about this new media, we will see tremendous change in initiatives and outlook.
Even till today a lot of brands have done some exciting stuff for Indian audiences on social web like- snapdeal.com, HeroElectric, Ozone Ayurvedics, https://www.facebook.com/frndineed , Jabong.com, many more..