What to say when your clients negotiate with you?

I will share a personal incident that happened with me.

I was sitting with a real estate client. It was like about 2015 or something.

So, the initial proposal was to make a website for them and then from there onwards after making the website, I am gonna help them do their online ads, social media ads, and things like that.

I quoted them 1 lakh rupees a month.

He said that I can easily get it done by any coder for just Rs 25000/- to Rs 30000/-. 

I simply said, OK, I was coming from the Metro. There was a poster just outside the metro station which said that get your website done in just Rs 5000/-.

So I said I will go from here and send you the screenshot of that poster, and you can get your website done for just Rs 5000/- despite the previous offer.

But, there is a thing. It might be possible that you get a better website design, but the challenge is if that website will convert.

So I am not making a website for you. I am making a website that is gonna convert and bring revenue for you. 

And that is something only I can bring to the table.

So if you want to work with me that’s the price.

When someone tries to negotiate with you, you don't negotiate with them.

You don't play the pricing game.

You put your value in front of them.

You tell them that this is my product, this is the price tag and this is what you are bringing to the table.

At this particular stage, your confidence matters; the way you talk to the person.

I would tell you this thing that when I was negotiating with that client, I was almost broke.

I did not have a penny in my pocket.

And above that, I was already under a loan of some Rs 10,00,000/-

So basically I was in debt.

Because of that, I was feeling to agree to the client’s terms. A voice inside my head was telling me to agree on the negotiated amount.

But no, you got to attach a price tag to the value you are bringing to the table, and then you got to stay firm on it and be confident in it.

So the project actually went ahead, and it was a really good project.

We both had fun working with each other. 

So this is what you need to do

You put the value in front of the other party that this is what you are bringing to the table and secondly your confidence matters.

So, anybody who tries to negotiate with you, you bring these two things to the table.

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