What To Say When Dropping “Niche” Hints

Let’s say you’re speaking with a client who is a member of a niche that you’d like to penetrate. They know you can work in that niche. After all, you’re working with them. The idea here is to shift their thinking over time to see you as the go-to specialist for that niche, increasing the likelihood they tell others about you and improving the story they tell (i.e., My advisor really knows [xyz niche].)

One way to do this is by dropping hints about your ability and desire to work with other people just like them. You don’t need to go overboard with this. Just throw in these one-liners during conversation from time-to-time. Consider the following verbiage:

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