What Salespeople Get Wrong About Using GenAI

Discover the common misconceptions salespeople have about generative AI. Learn how to enhance personalization and leverage AI's full potential for better client engagement.

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Failing to Personalize AI-Generated Content

Buyers quickly criticized typical AI-generated sales emails as feeling "robotic and impersonal". Salespeople need to review and customize the GenAI output to align with the specific client's context and needs.

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Not Leveraging GenAI's Full Potential

GenAI can do more than just generate initial outreach emails. Its capabilities include analyzing sales pitches, providing coaching insights, surfacing relevant customer data, and recommending next-best actions. However, many salespeople fail to fully utilize these broader capabilities to enhance personalization, relevance, and buyer collaboration.

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Lacking Context on the Client's Business

Only 13% of buyers felt the seller truly understood their organization's relevant challenges. Salespeople relying solely on GenAI content may miss incorporating critical client-specific context.

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In essence, the key mistake is treating GenAI as a complete solution rather than an augmentation tool. Salespeople should use GenAI to quickly generate relevant baseline content and insights, but then apply their own knowledge and review to personalize for the specific client situation and needs. Leveraging both AI capabilities and human expertise is crucial for effective client engagement.