What Is Sales Psychology?
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.35 published on the 20th of October 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
What Is Sales Psychology
The last time you purchased a product or service, did you rationalize that purchase, or was it more of an emotional decision? You may be surprised to realize that the vast majority of people when making a purchase decision, buy on emotion and then later rationalize their decision with logic. Knowing this and many other psychological reasons that sales work (and don’t work) will help you enjoy a long career as a very successful salesperson, no matter if what you’re selling is a physical product, an intangible product, or a service.
There are so many aspects of the psychology of sales, that there are volumes upon volumes written on the subject. It's a great idea to study these tomes, but here, we'll give a general overview of what sales psychology is.
The first thing is to know your audience. To whom are you selling? What keeps them up at night, where does their pain lie, and how does what you offer help to alleviate that stress and pain? Truly getting inside the mind of your customer and how they think will give you the key elements to a successful sales pitch when you do finally have their attention.
The person you sell to needs to know that you understand what their problem or issue is. As human beings, we need to feel validated, understood and cared for. Addressing this in your sales copy, or your sales script will help it become much more effective, resulting in more conversions, and a distinct advantage over your competitors.
Don't be afraid to address your ideal client's fears in a way that will wake them up! Sometimes, your buyer will be more afraid of what they could possibly lose, than what they could gain. Use that tip to your advantage when talking to clients.
Your customer’s perception is the key. How they view you – whether they trust you or view you with suspicion – will make or break your sale. So don’t just try to act trustworthy...actually BE trustworthy. Don’t just try to act as if you care...you really do need to care.
In our current societies, we are being sold to nearly every waking minute of the day. By homing in on the major aspects of the psychology of sales, you’ll find that you are received more warmly, that you sell more of what you’re offering, and that you are more fulfilled while selling it!
In Issue.36 of this newsletter, the main topic will be – 7 Psychological traits of successful salespeople. Issue.36 of this newsletter will be published on the 27th of October 2022.
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1.?????Business Coaching Hub – Follow Here!
2.?????LinkedIn Social Selling Index – Follow Here!
3.?????Business Coach On Call – Follow Here!
4.?????Business Growth Network – Follow Here!
5.?????Online Coaching Free Short Course – Follow Here!
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6.?????LinkedIn The Basics – Follow Here!
7.?????Self-Study Business Growth Courses – Follow Here!
8.?????LinkedIn Lead Generation Guide – Follow Here!
9. Mindfulness Collection – Follow Here!
Learn How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn.
In recent years?LinkedIn?has emerged as an?excellent resource?for?generating?more?leads. The increase in online traffic due to the impact of the lockdown globally means that now more than ever your presence on?LinkedIn?provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown.?Don't have a marketing budget to generate leads? Now you don't need one!
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist