What is a Sales Pipeline
A sales pipeline in CRM is a systematic approach to managing sales from the initial interest stage to the final sale. The process can vary depending on the product or service being sold, which may require the configuration of multiple pipelines. So, how do you create and use pipelines in your CRM system?
One of the key issues for both CRM and Sales Management is the lack of accuracy in Pipeline Management and I explore why that is the case in this blog. I also explain why you need a pipeline, how to create one, and how advances in AI may help.