What is a sales funnel in property marketing?

A sales funnel maps out every touchpoint your potential customer comes into contact with your brand.?

It not only allows you to see the bigger picture and earn the trust of your customer, but also see where there is room for improvement.?

Knowing every touchpoint can help us to understand drop off. Maybe the e-book about buying property was not as effective as we once thought. Or an email is causing a blocker between the customer committing to choosing you for their wealth management.?

So let’s look at the key stages of the ‘sales funnel’

Awareness: This is the top of your funnel. When your customer is unaware of your company or brand but is looking for solutions to their issue or problem. Whether that be looking for a new house, advice about investments or a mortgage calculator. You serve them with content that helps them - building trust and rapport.?

Interest: Your client is aware of you and is considering using your services. At this point, you want to further build credibility and deliver relevant content to them. Delivering tools, e-books, brochures, testimonials and case studies that are valuable to them.?

Decision: The client is nearing a decision and needs to be wooed a little more. This comes from highly targeted relevant advertising and offers which are designed with them in mind.?

Action: The sale. Here you’ll be making the sale, converting the lead into a buyer, investor or user of your service.?

Want to see how a strategised sales funnel can help you to convert more leads? Get in touch with our team. www.tornmarketing.com.au/contact/

#PropertyMarketing #Sales #SalesFunnel?