What a safari can teach about PR
Christina Daves
Speaker & Trainer ★ PR Strategist ★ On-Air Lifestyle Expert ★ QVC Guest Host ★ Podcast Host ★ Author ★ I get you visible! ★ Ask me how.
If you’ve been watching my posts, I’m in Africa on a bucket list safari!
I’ve had so much fun comparing what I’ve seen here to PR. Here are some things I’ve learned from the animals:
The lion is the king of the jungle. Are you the king of your?industry?
That’s what PR can do for you.?By being in the media consistently, people know you.?
Just follow the Get PR Famous formula. It’s a simple 3 step process.?
Follow this proven formula and you WILL be successful in landing media!?
The cheetah is always listening. Are you listening to what the media wants?
What we can learn from the cheetah is that you need to be listening to what the media is saying and needing - before you pitch.?We call this newsjacking!?
What is the media talking about now that you can insert yourself into as an industry expert, so you are more likely to get the yes??
By pitching what they are already talking about and what is "hot" news now is the easiest way to get them to pay attention to your pitch.
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Check Google and Twitter to see what people are talking about and then pitch around that. Be like the cheetah and listen!
A zebra’s is always showing its stripes. Are you being authentic in everything you do online? When the media checks you out, you need to check out. Show your true stripes in everything you do from your brand, to your messaging, to your website, to what you post on social media.
You can never go wrong being your true authentic self.
The elephant is a leader, the boss. Are you standing out as an industry leader? Media is what will help you do this. By regularly appearing in the media, you will stand out as the leader in your industry. See the steps above to Get PR Famous and be the elephant of your industry.
The giraffe stands tall. Are you standing tall with your messaging? Do people know what you do instantly and how you solve their pain point? Stand tall like the giraffe and be clear with everything you do. The messaging on your website should be consistent with what you are doing on social media and with any content you share.
People need to know what you do and who you serve in seconds.
Need help building your brand and/or landing in the media, reach out at www.ChatwithChristina.com and let's see what?Cindy Ashton ?and I can do to help!
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Christina Daves ?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from Established to Known? through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.?
Director of Administration at NAIOP Northern Virginia
1 年Your analogies are great!
Innovative Realtor, Marketer & Advisor ? Regional Luxury Ambassador ? Community Connector ? Travel & Tennis Enthusiast ?
1 年Thsi is great Christina
Former RPN, Researcher, Sales, Marketing Consultant, Events, Global Network Marketer, Strategic Planner, Abuse Issues, Gender Equality, Business Development, Personal Relationship Development, Programming, Entrepreneur
1 年Love this! What great insights of awareness you have brought all of us, and, it is so very true! Who is the great picture taker? They are so clear with just beautiful captions of these animals! It looks like you are having a great time! Safe travels, Christina!
Sr. Risk Management Analyst - Freddie Mac
1 年Great post! I love the animal analogies! Very clever and great pics! Enjoy my dear and be safe!
Award-Winning TV Host/Singer/Actor/Speaker, Founder of Brave Leaders Rising?. Activating leaders to liberate their voices and get on prominent stages.
1 年Christina Daves i love all the connections to the animal world