What Is Retargeting?
I think the following raises some excellent points about RETARGETING. I’ve included a few of the highlights for you to get the gist of the article:
What Is Retargeting?
Retargeting is an?online marketing strategy?whereby a firm serves ads to a customer on a social media or other external website that are related to the information the customer viewed earlier on the firm's own website.
The goal of most retargeting campaigns is to call on a prospective to take an action they did not take on their initial visit—known as a "call to action."
Benefits of Retargeting
Retargeting is a valuable online marketing strategy for several reasons:
?? It reminds customers of forgotten information
?? It boosts return visits to your website
?? It can increase sales and revenues
?? It can help you win over the competition
Types of Retargeting
Retargeted strategies can be classified as follows:
?? Generic retargeting: With this type of retargeting, customers are shown generic brand ads when browsing external websites. For example, if you run a travel agency, the ad network might serve general ads for your brand featuring an image of a travel agent or vacation-related imagery.
?? Dynamic retargeting: Firms can also use retargeting to display product-specific ads relevant to an earlier product or service a customer earlier browsed on the firm's website.
Is Retargeting Worth It?
Check out the full article?here?...
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