What is Reputation Management, and How Do I Get Started?

Join us for our upcoming free webinar -" Reputation Management for Your Business" (link)

The open nature of the web has made it easier than ever for users to find all sorts of information about you and your business online.

And while this is great when it comes to passing along your brand’s quality content, unfortunately, the web is also a great place for anonymous users and strangers to spread false or malicious information, whether out of anger or ignorance.

That’s where reputation management experts come in! Let’s take a look at just what reputation management means in our digital age, and why our team’s expertise can do wonders for your brand:

What is Reputation Management?

As individuals, a lot of us would love to clear the web of things that don’t reflect the best sides of ourselves. Who wouldn’t want to delete all the embarrassing photos of their awkward puberty, or magically prevent anyone from screen-capping that typo they made on Twitter?

Controlling what is said and shared about you online is known as reputation management, and it works the same way for brands as it does for individuals.Michael Fertik, online reputation management guru and founder of Reputation.com, put it well in an interview with Forbes:

“If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also creates significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.”

So just how do we help your business take advantage of this opportunity?

How Does Reputation Management Work?

Continue reading on our blog...