What Is Remarketing? A Step-by-Step Guide

In the fast-moving world of online purchasing, clients can easily become confused. They may explore a website, view a product, and then leave without completing a purchase. That's where remarketing comes in. It's a good idea to remind clients about the things they are interested in, asking them to return and complete their purchase.

What Is Remarketing?

Remarketing is a digital marketing method that shows ads to people who have visited your website but didn't take action. For example, if someone adds an item to their cart but doesn't check out, remarketing displays ads to remind them of the product. This helps businesses get a second chance to turn interested visitors into customers.

How Remarketing Works

Remarketing works by tracking visitors to your website. When someone visits a page, a small piece of code (called a cookie) collects data. After they leave, they start seeing ads for your products on other sites or social media. These ads encourage them to return to your website and complete their purchase. Read More…