What is the relevance? How does it help you rank higher?

Relevance is the degree of relation between your content and user queries on search engines. Whatever your content meets and responds to your audience's questions and intentions better, your contents are shown on the top links.

Relevantness is a simple concept, but to have the most relevant content, you can do what I'll describe in the following section. These actions help you write more relevant content on your website and even your social media page and channels.

Use Semantic methods instead Keyword base method

In the traditional SEO practice, we focused on finding more related keywords (even similar spell keywords) for our content. Therefore, you can discover keyword-based content in many old blogs and websites.

However, using semantic methods has been replaced with keyword-based methods. This method helps you to write more human-like content and causes more engagement with your audiences.

So, to produce semantic content, find the related keywords and use them as you write articles and letters for real people. There isn't any concern about search engines. They can understand your content easily.

Use clustering method

To develop your content and include more related keywords in your content, use "Clustering methods." This practice helps you to find similar keywords and phrases around a concept with consideration of their spelling and intention. By creating clusters, you can monitor and understand your customers' and audiences' intentions and answer them better.

Don't forget the question-and-answer method

The Question-and-Answer method (QaA) is one of the oldest methods in journalistic writing that saves its value on SEO.

To use this method, first find the intention and questions of your users with the help of both previous steps. Then, expose your questions on your content and answer them. To attract search engine attention to the QaA part of your content, use QaA schemas.

True link building

A true link-building can amplify your rank positions. To make relevance-driven links, use more related anchor texts. You can find these keywords in the first two steps. Have more related anchor text directly impact your positions.

Update gradually

The last act to produce more relevant content is "Gradually publishing or Updating."

Don't publish full and long content about a subject or keyword on your blog. Instead, publish primary and partially complete content and then update it based on its organic traffic. You should use Google or Bing webmaster dashboard to see your users' search keywords and questions when finding your content. After that, you must update your content based on these new organic keywords.

Much fresher and updated content helps you reach higher ranks on SERPs.

The conclusion

Having much relevant content on your website is equal to having a lot of customers and profit. I described five ways to produce and write more relevant content in this post. However, there are more ways to do this work. In the following post, I'll provide more tips about SEO and SEM.

To learn more about marketing, digital and performance marketing, you can come to my telegram and YouTube channel.

I would be delighted to hear your thoughts and questions about marketing. What aspects of marketing do you find most challenging or interesting?