What Recruiters Get Wrong with Their LinkedIn Profiles
Anna Morgan
Fractional TA Leader | Senior #sober Recruiter | Career Coach for Talent & HR professionals | Host of the “Ask a Recruiter” & “Rise of the Recruiter” Podcast & Events ???| #careerbff ??
Your main goal as a recruiter is hiring the right talent.
This is key to business growth. But many employed recruiters are missing out on talent & opportunities. Why? They’re not leveraging the power of their LinkedIn profile.
The role of the traditional recruiter is evolving. One ways for you to stay relevant in these turbulent times is to help yourself before helping others.
We've all heard that announcement on every flight. The analogy is key in recruiting. If we don't care for ourselves, we can't serve our candidates. We also can't serve the organizations we represent.
One of the best ways to care for yourself and your career is to start with an optimized LinkedIn profile.
This newsletter was inspired by all the Recruiter profiles I see daily.
When coaching my clients, I see hundreds of recruiter profiles weekly. I help them to network to their next opportunity on LinkedIn. It's also based on the experiences I've had leveling up Recruiter's profiles over the last year.
??? My Hot take. ???
While responsible for hiring talent, many recruiters are lousy job seekers!
Many say, "Wow, I didn't even know that mattered, or I didn't think about that!"
Today, we'll focus on recruiters who are employed.
WHY?
Optimizing your profile builds trust and credibility. Leveled up profiles are more likely to attract top talent. They also help you?do your job more efficiently as a recruiter.
Plus, getting people back to work is what we all want!
The next newsletter will be "Do's & Don'ts" for open to work recruiters! ??
DO'S
?? Verify your account.
?? Use the "Hiring" purple banner!
?? Update and/or audit your skills section.
?? Ask for recommendations from hiring managers & candidates.
?? Leverage the cover image to amplify your brand and recruiting efforts.
?? Be specific about the type of roles or industries you recruit for everywhere on the profile.
?? Craft a headline that is clear and SEO-friendly. It should create trust with your ideal candidates.
?? Co-brand yourself in the "About" section. Tell your story, be clear about who you are, who you want to recruit and how to engage with you.
DON'TS
? Don't ignore the featured section.
? Don't have a blank "About" section.
? Don't have a grey box as your cover image.
? Don't forget to leverage audio notes in the DM's.
? Don't use non-searchable titles in your headline.
领英推荐
? Don't use the company logo in your profile picture.
? Don't focus on only selling the company in your experience section.
? Don't forget to ask for recommendations (especially from candidates).
?What else would YOU like to see on a Recruiter's profile?
?????????????????? Share in the comments below. ??????????????????
events
Another way to get information on where to level up your LinkedIn profile is to...
? Review your Social Selling Index Score ?
Here is mine as an example:
This data gives you detailed insights into how you are "socially selling" yourself!
When you build an intentional presence here or on other professional social media sites you are building CAREER INSURANCE for life!
My coach & friend Robb Gilbear shares more on this topic below. The conversations in the comments are ??????!
Create Career Insurance for life.
Hire the right talent, contribute to business growth and establish your brand by taking action with the Do's & Don'ts list for Recruiter Profiles!
Thank you for adding to the conversation and sharing with your network!
Here are ways for us to continue chatting:
?? Click & Ring the Bell for modern job search strategies, stories and support for Talent & HR Pros. ??
?? Join 8,500 + #careerbff subscribers of the "Recruiter & Career Corner."
Get advice on being a future ready recruiter, the latest trends in talent acquisition, and accessing exclusive events and resources tailored to elevate your skills as a TA or HR professional.
You always have a #careerbff in your corner!
Anna ??
Talent Acquisition ???????????? | JobSeeker Ally | I'm not active on LinkedIn: I'm ??????????active! | Wordsmith | Senior Recruiter at Cenlar FSB | Hiring for IT roles exclusively in the 19067 ZIP code | That #EDtalk guy
4 个月How did I miss this?! I only caught it because it was featured in the ERE newsletter. This is exactly correct. So many of our peers don't understand that they need to make their profiles appealing to candidates, too. It's such a simple way to distinguish ourselves from the full-auto InMaulers!
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