What is Really Going on with Google Search?
You’ve heard the rumblings and seen all the articles: is Google Search dead?
Dead is a strong word, but no, Google Search is not dead. However, Google is at a crossroads in determining the future direction of its search capabilities and addressing ongoing challenges. While Google itself is tackling various issues ranging from AI to regulatory scrutiny, marketers are left with many questions about where to go from here.
Challenges for Google Search
Google Search has faced significant challenges over the past few years, including:
Being the innovative company it is, Google has already made significant changes such as improved relevance, privacy choices, new search interfaces, and a better ad experience.
Don’t Panic, Yet…
The evolving landscape of Google Search puts more pressure on marketers to excel and create even better content. Delivering valuable content is more critical than ever, and here are some ways to do so:
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Thoughts from Gate 39 Experts and Partners on the Future of Search
Shane Stiles, President: “Focus on providing real insight and value on solving problems and providing information beyond an education/informational post. AI can easily handle informational queries such as ‘What are Managed Futures?’ and Google itself is now using AI for these types of queries pushing links lower and reducing traffic. Instead, focus on topics more subjective and harder for AI to answer such as, ‘Under what conditions should I consider adding Managed Futures to my portfolio?’.”
Wendy Rodgers, Marketing Manager: “I wouldn’t say search is dead, but it is certainly evolving and the quality of search results is changing. Users are now looking for more curated, accurate information which demands continual adaptation from search engines,”
Guy Finley, SEO/Ad Management Specialist: “We’re entering a thrilling new era in the world of search, one I like to call the ‘third age’ of search. Initially, search engines like Yahoo served as basic directories of information. Google revolutionized this by introducing true search capabilities aimed at answering users’ questions. Now, with the advent of AI, this third age is transforming search yet again. It’s no longer just about providing answers, but about anticipating questions and deeply understanding user intent to uncover what people are truly seeking. In this AI-driven era, more than ever, creating helpful, high-quality content is paramount, reinforcing that content is still king.”
Deandra Henahan, Marketing Manager: “I trust that Google and brilliant marketers will find a new (or old) way to continue to use search effectively. We will continue to evolve and change our approach as we have done in the past with traditional media to internet ads, etc. I’m looking forward to this new challenge and testing out new strategies.”
Interested in learning more? Read the full version of this post on our website or reach out to discuss marketing your business in these changing times.