What REALLY is Digital Marketing?

?Part one: A totally oversimplified primer, your mileage may vary

Wikipedia describes digital marketing as?“..the component of?marketing that uses the?Internet?and?online?based digital technologies such as?desktop computers, mobile phones and other?digital media?and platforms to promote products and service”

Kinda broad – and dated – not to specific - ugh.

So, what does digital marketing mean for most of us???And where do we start?

For many of us, it is simply a "digital" series of methods and channels that we use to create connections that can lead to outcomes such as:

·??????Brand awareness

·??????An engagement

·??????A relationship

·??????A lead

·??????A transaction

All done without any lengthy human 1:1 interaction.??

Often the process from awareness to transaction is completed in seconds (thank you Gen Z..)

Other times it takes weeks, months, years.??

Or never.

Our job as marketers is to make the process:

·??????Simple

·??????Meaningful

·??????Relevant

And to eliminate any blockers to our process.

Digital marketing enables us to quickly:

·??????Create connections at any time

·??????Open our market to nearly anyone and anywhere

·??????Experiment, automate, track, analyze and intelligently invest (or de invest)

What we need:

·??????A plan

·??????Content (and lots of it)

·??????An investment

·??????Tracking

·??????Time

·??????Patience

Up next: Where to begin? And why..