What Is ‘Raise Your Hand’ Marketing?

Do you remember in school when you raised your hand if you wished to participate? It was part of a structured dialogue framework we learned as children.?

In today's marketing world, it's easy to forget to connect with our audiences before all else.? We skip the relationship-building and interest phases and jump directly into hard selling.?

The ‘Raise Your Hand’ strategy was coined by ActionCoach founder Brad Sugars and has now been picked up by thousands of businesses around the world. So what makes this approach so special?

Not everyone is a customer of yours. That's a good thing since you can't reach out to everyone. You want to match your services with an audience who is most likely to purchase what you have to offer. Although receiving credit for your marketing activities is wonderful, you don't want people to say, "Wow! What a fantastic campaign!" and then go about their day, completely forgetting about you and your business. You want them to raise their hand and say: “Yes! This is exactly what I need. I want in!"

So how exactly can you achieve that? By providing an offer and a unique call to action. Ensure your offer gives specific value to your audience and counteracts their pain points. Your call to action should be advanced, in the way that the audience has to do something specific to receive this offer.?

To give you another example, you're probably keen to improve your marketing efforts if you're reading this. So we're going to offer you something to help you out. We’ve got some great FREE downloadable resources covering everything from LinkedIn messages to improve lead gen, all the way to content types to increase creativity. All you have to do to access them is comment on this article with “RESOURCES” (that’s your call to action).?

By commenting you’re raising your hand as such. In doing so, you're demonstrating that you're keen to boost your marketing, and perhaps, in the future, you'd like to speak with us directly about how we can help you.

By raising their hand, prospects and customers are essentially saying “I need your help.” This strategy removes any confusion from the decision-making process and is excellent at increasing conversion rates. We have been utilising this technique in both our own marketing and that of our clients and have seen some amazing results so far. Give it a try for yourself and see what you think!

Have you tried ‘Raise Your Hand’ marketing? If so, what were the results? Share them with us! ??

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