What Quest?
Last week, CNN exuberant business anchor of Quest Means Business, Richard Quest himself cam to town. Through to character, Richard left Nigeria in another fray over a food that features on national menu list
Richard Quest. Hmmm! Richard, yes but Quest, what on earth does that mean for a name. Oh! Then you realise that the man is English. Then it begins to make sense. The English and their way with names - Carpenter, Shoemaker, Copperfield, Heineken, it is typical. You just know it. So, Quest is not all too strange.
And then he came into town, to Lagos I mean and his effervescent presence on the air envelopes Lagos just as he is used to over the CNN business news when he is on air. An inventive and adventurous character who has turned business reporting into a drama of the hilarious.
once again, Quest is the typical creation of the libertarian and sometimes obtuse freedom which CNN has brought into the broadcast business. Quest like most other stars on parade at CNN were hitherto obscure to the news industry. But, relative obscurity in the hand of a master craftsman turns out a masterpiece. CNN is one of the most eternal craftsmen of this age.
So, in just days waltzing through the streets of Lagos, Quest in his characteristic manner stirs the hornet's net. Prating about in his ever sprite shuffles, he suddenly reminds us that the jollof rice is not native to Nigeria alone but has its birth place in Senegal from where the name is derived.
Many Nigerians now know that there has been a cold war between the Nigerian jollof rice and those multi-coloured jollof rice prepared by Ghanaians albeit, on the streets of Lagos and other Nigerian cities.
Only a character like Richard Quest can set this new agenda. And that is because he is a character borne out of a medium that allows him not just the liberty to move as he is led but, but he works for a CNN that has adopted the world as its one common play field.
Shall we wait for Richard's return to discover that ewa agoyin is our heritage from the Republic of Benin and that Kenke is a creation of our Ghanaian brothers.
By now, Nigerian electronic and print media managers ought to be asking how Richard Quest came to be because Richard Quest means adventure.
Thank you for coming, Richard.