What is quality content on LinkedIn?
Many people try LinkedIn hacks but don’t see results. And they never will.
Because they forget the most important element of growing an audience.
"Creating quality content"
It is easy to assume that you're creating content when you're only looking at the vanity metrics or doing guesswork.
What are the main ingredients of quality content?
If you want to create quality content, you need to be original, relevant and deliver value.
You should give people a reason to read your post and engage with it.
Let's understand what each means:
Originality
Originality sets your content apart. It's about uniquely presenting your message.
Real talk: If your content can be easily replicated by AI or someone, it is not original.
Consider:
We need more unique insights, opinions and genuine experiences on LinkedIn .
Relevancy
If your content is not relevant and interesting for your target audience, it will never deliver quality.
Relevancy means understanding your audience.
You need to know their challenges, interests, pain points and more.
Test, analyze and ask for feedback. Don't do guesswork.
Value
Value is about how your content helps your audience. It is different for every audience.
Some might love actionable tips, while others would appreciate tips to avoid burnout.
You need to fin
Value means:
Conclusion:
Creating "quality content" takes time, it is the combination of relevancy, value and originality. You can't achieve those in 1 month. Don't be fooled.
PS: I'm offering consultancy/coaching services for personal branding and social selling.
DM me if you need any help.
We match companies with their PERFECT customer service partner (and get it right the first time!) ?? Contact Center Tech Partners, Outsourcing, Strategic Consulting, & Recruiting
3 个月Spot on! Creating content that is original, relevant, and valuable is essential. That's how you truly engage and connect with your audience.?
I make feeling good and looking good easy for busy professionals. | Book your call through my featured section. | Mom, Coach, Marketing leader, Marathoner- ( 26.2* 5 , 13.1 *6) | Follow me on LinkedIN for daily tips.
3 个月Couldn't agree more! There's just so much content out there, so standing out is key.?
LinkedIn Sales & Marketing for B2B | Saxby.io - SEO AI Article Generator | Ex-Veriff ??(25% MoM Sales Growth) | 1 x exit | Investor | Sharing daily content on how you can build a profitable business!
3 个月Personal stories make you memorable and trusted. Helping others to solve problems and challenges will get you business.
I help idealistic mid-careers build aligned careers for growth & positive change | B2B Business Strategy for fast-growing Facility Management companies
3 个月So tempting to go for quantity and be a content "machine". At the end of the day, people forget about noise. They would always remember how you made them feel, laugh, and think. ??
Dental Surgeon and Multidisciplinary Creative Guru Helping Individuals and Organisations make Impactful Content and Programs
3 个月I appreciate the work you have put in into this article, Seha Okudan I agree that we need to focus on giving the best of our work by taking time to study the relevance and value of our original work. Keep soaring high!