What Qualifies as an AI-Made Ad?
We're seeing a lot of headlines in the press about films and commercials that are 'created by AI' and raise 'ethical questions', such as this AdAge article about Under Armour. It goes as far as saying that "directors could soon become superfluous".
Well, if we're going to get 'hoity-toity' about the use of AI, then we better have a damn good definition of what constitutes an AI-driven ad.
For this article, I'm going to use a '1 minute film' as the ad example. But, it could be a social asset, a promo video, a landing page. You get the point.
So, what could be considered an AI ad?
I don't have a definitive answer. But, I am encouraging us to be very careful with our definition of an 'ai ad' and not lump it all together.
In the case of the Under Armour ad, it falls somewhere between the second and third bullet point.
My analysis of the ad is based on our experience making AI projects, along with Director Wes Walker's breakdown on Instagram, where you can also draw hints from the credits involved (CGI and music companies etc.).
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So why is it so important to define an AI ad?
Because if we bundle it together and decry AI will replace 95% of advertising jobs, the role of the director, and human creativity, then we're seriously lacking nuance.
The result?
If we're not debating AI in the realm of reality, then we'll never use it to its full and amazing potential.
My unsolicited definition?
I think we need to introduce some clarifying words into the equation:
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