What is the purpose of trademarks? Do they protect ideas or just products?
A trademark is a name/identifier by which a source (manufacturer, supplier or seller) of goods of services is identified. With time a trademark gets associated with the quality attributes of the goods or services provided under the mark; thus, make up an impression in the mind of customer or client regarding the trademark and quality associated thereto. Thus the purpose of trademark is to register a name/identifier which used to identify quality attributed of particular goods or services associated to it.
Trademark do not protect any idea, product or process. Ideas can be protected by either Patent (if enabled into a product/process) or copyright (limited protection to business idea).
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