What is the purpose of the "recommended budget" in the campaign creation process in Google Ads?

The purpose of the "recommended budget" in the campaign creation process in Google Ads is to provide guidance on the budget you should allocate to your campaign in order to achieve your desired results.

Google Ads uses historical performance data to estimate the number of clicks, impressions, and conversions your campaign is likely to generate based on the budget you enter. The recommended budget is the amount that Google Ads estimates will provide the best balance between cost and results.

While the recommended budget can be a useful guideline, it is important to consider your own business goals and budget constraints when setting your campaign budget. The recommended budget is not a guarantee of success, and your actual results may vary based on a variety of factors, including your targeting options, ad messaging, and bidding strategy.

It is also important to note that you can adjust your campaign budget at any time based on the performance of your campaign. If you find that your campaign is generating the desired results but you have additional budget to allocate, you can increase your budget to generate even more results. Conversely, if you find that your campaign is not generating the desired results or is spending too quickly, you can decrease your budget or adjust your targeting options to improve performance.

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