What is a purple cow?

"Purple Cow" refers to something remarkable, unique, or noticeably different that stands out from the rest.

• In business, a "Purple Cow" is an innovative product, service, or idea that captures attention because it's unique or different from the competition.

For example, if your business offers a completely new solution or presents a product in a novel way, that’s your "Purple Cow."

• Imagine a small coffee shop that wants to stand out in a city full of coffee chains. To differentiate itself, it offers a "pay-what-you-want" model and focuses on locally sourced, sustainable ingredients, setting itself apart as the “purple cow” of the coffee world.
• The closest Brazilian equivalent might be "diferencial incrível" or "algo que se destaca," emphasizing something unique and memorable that stands out from the competition.

Let's consider the case of Marketing Manager is tasked with launching a new software product in a saturated market. To make the product a "Purple Cow," they develop a user-friendly feature that allows full customisation, something competitors don’t offer. This differentiation attracts attention and sets the product apart.

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