What Publishers Need To Know
Strategic Insights for Publishers
Google’s Search Generative Experience (SGE) is significantly altering user interaction with search results by providing AI-generated answers directly on the search page. This reduces the need for users to visit publisher websites, leading to a notable decline in organic search traffic.
According to?Search Engine Land, estimates suggest this could result in a 20% to 60% decline, potentially causing up to $2 billion in lost digital ad revenue annually.
Click here to learn how you can counteract SGE’s impact on your traffic and revenue.
The Cornerstone of Advertising
The year 2024 marks a significant shift in the advertising industry. Data collaboration, once a buzzword, is rapidly becoming a strategic necessity. A perfect storm drives this transformation: stricter privacy regulations, the phasing out of third-party cookies, and a growing need for effective audience targeting.
Think of data collaboration as a team effort where advertisers join forces with different data sources to get a complete picture of their audience. This teamwork creates a more accurate view of potential customers, which is essential now that traditional data collection methods are less reliable.
Click here to find out why data collaboration is crucial and how it will reshape the advertising ecosystem.
Unlocking the Power of Data
There have been winners and losers in the first-party data gold rush. While some brands and publishers have amassed enough email addresses and mobile IDs to build and target valuable audiences, many more have hit a wall in both the scale and detail of their authenticated user data.
Faced with shrinking addressability, it can feel like there’s no choice but to pay to play in the walled gardens of social and retail platforms.
Click here to see how you?can unlock new potentials and navigate the digital landscape with greater agility and confidence.
Digiday Future Leaders
Our very own Doina Josan, has been named a finalist for Digiday’s Future Leader award! Doina has been a cornerstone of Adapex’s success, overseeing top clients that contribute to over half of our total revenue. Her dedication and expertise in CMP, ATS, CCPA, GDPR, and our data and identity connector, Magnify?, have been instrumental in helping publishers navigate complex challenges and excel in the post-third-party cookie ecosystem.?
Interested in a curated strategy on how to implement change?
We're at a pivotal moment in the world of digital publishing, where embracing change isn't just an option, it's a necessity for success and growth.
By leveraging partners like Amazon Publisher Services, you can access cutting-edge tech.
Click here to immediately lift your revenue and improve your UX!