What Providing "Value" Actually Means

Click here to get this newsletter directly to your inbox once a week and become a better Marketer.

We've all heard it time and time again, provide "value".

You've heard it from every business guru on the internet

Alex Hormozi

Neil Patel

Seth Godin

And this guy...

Yup that's younger me getting my question rejected by Gary Vee...

...Different story for a different day...

But how do you actually provide "value" through your marketing?

Let's jump into that today.

The Meaning of Value

Value has a couple of different meanings.

Use it as a noun and it means "the regard that something is held to deserve".

Use it as a verb and it means "consider (someone or something) to be important or beneficial".

In this case we're talking about value as a verb, because we are providing something that is beneficial to our customers or potential customers.

Now the word "value" get's thrown around by social media influencers like it's the magic thing that fixes everything.

Having trouble growing your social media following? Just provide value.

Want to grow your email list? Just provide value

Want to grow your business? Just provide value

"Thanks bud that's exactly what I needed!"

So what do you have to do to create and offer something that is actually beneficial to your customers or potential customers? (Value)

Here are the 2 steps I like to take.

Target Market

This was the first thing we all learned in Marketing 101.

Your target market, and it's no less important now.

Defining your target market is the first step in providing value.

How can you provide value through your email marketing or social media content strategy if you don't know who you are providing value to?

So define your target market first.

Here's a little checklist I like to use:

Where are they located?:

What are their hobbies?:

What age range are they in?:

Where do they work?:

What accounts do they follow?:

What competitors do they buy from?:

What are their pain points?:

The most important thing here is their pain points. This allows you to start defining what they see as valuable based on their pain points.

Create and Test

Once you have that laid out, now it's time to start creating what could potentially provide value for your target market.

This could be an organic content piece, Facebook Ad, free offer, email marketing piece, or even a product.

It's important that you are providing a solution (value) to their pain points.

You can also get an idea of what type of content you should create for them based on the accounts they follow.

Don't forget you can always see what type of ads your competitors are running through the Facebook Ad Library here.

Once you create the value offer (content piece, free offer, Facebook Ad, etc) it's now time to test it.

Up to this point you've only based your information on assumptions. After launching or posting your "value" that's when you can start getting the data and seeing which piece hit the best.

Give it about 30 days and then look over your data and dive deeper into what has been working.

In Closing

This is the cycle to providing "value".

Define your target market, then rinse and repeat the steps of creating and testing.

At the end of the day I hate the word "value". It's a loaded word that doesn't really mean anything.

Until you put action and data behind it.

Click here to get this newsletter directly to your inbox once a week and become a better Marketer.