What is Product Marketing?
Ian Macdonald
Helping emerging & high growth ventures connect, collide & thrive with KPMG High Growth Ventures at Platform Innovation Centre ??
Are you curious about product marketing? ??
Firstly, a product is any tangible or intangible good, service or technology that is a result of a process and is intended for delivery to a customer or end user. ??
Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product marketing aims to drive the demand and usage of the product. ??
Product marketing is a dynamic and multi-faceted role. Touching on marketing, sales, product, and customer success while considering the customer at every step. Being collaborative, a Team player and a champion for the customer is a critical success factor in this role. ??
Here are a few of the many roles of a product marketer: ??
- Product positioning and messaging ??
- Managing product launches ??
- Creating sales collateral ??
- Customer and marketing research ??
- Storytelling ??
- Reporting on product marketing success ??
- Content marketing ???
- Website management ??
- Onboarding customers ??
- Product roadmap planning ???
Are you a product marketer or interested in becoming one? ??♂?
Digital Nomad I Architect of Encounters I Developer of People and Things
2 年I was a product developer and product marketer for a major chunk of my career. I can tell you with 100 percent honesty, those were some of the best, fulfilling and most exciting years of my life!