What Are Product Assets?

Hello product managers,

Lately, I've been interacting with many of you, and I've noticed a recurring question popping up in our conversations: "What exactly do you mean by 'product assets' and 'Product Asset Management'?" So, I thought it would be beneficial to clarify this here, for everyone's benefit.

What Are Product Assets?

Product assets are essentially the lifeblood of any product development and marketing process. They are the various digital files and content that accompany a product throughout its lifecycle. This includes, but isn't limited to:

• Design files (CAD drawings, prototypes, etc.)
• Marketing materials (advertisements, brochures, etc.)
• Product specifications and documentation
• Multimedia content (images, videos)
• Any other digital resources used in the development, marketing, and sales of a product

Why Product Asset Management?

In today's fast-paced digital world, managing these assets efficiently is crucial. That's where Product Asset Management comes in. CELUM, improves the organization, management, and distribution of these product assets.

The Benefits of Product Asset Management:

• Enhanced collaboration: Ensures that cross-functional teams can work together seamlessly.
• Easy access & organization: Provides a centralized platform for managing digital assets, making it easier to find and use the right materials.
• Brand consistency: Maintains uniformity across multiple channels and touchpoints.

Is this relevant to You?

If you find yourself juggling multiple digital assets, struggling to maintain brand consistency, or aiming to enhance team collaboration, then Product Asset Management is definitely something to consider.

I'd love to hear your thoughts on this topic. Are you already using a solution for this? What challenges do you face in managing product assets?