What Problems DesignO is trying to Solve? What's Next in DesignO?

Printing Industry is one of the most volatile industries currently in the world. With the changing technology trends, the adaptation of digital marketing and other such features, the industry is experiencing paradigm shifts in many of its areas.

Gone were the days when print people used to work with standardized formats and minimal design areas. Customers and marketing are evolving and with the increasing adaptation of micro personalization, dynamics in print products and services are changing rapidly.

But personalization as a trend is going to stay for a long time and to help print businesses introduce product personalization and customization capabilities, the online editor tool DesignO has been enjoying a spotlight.

While a lot has been described and written about DesignO, this blog is about how the makers of the software is predicting the next in the printing industry and how they are evolving the product for the market.

For those who are new to the concept of web-to-print solutions, let’s start from the basics that what DesignO is in a brief, its capabilities, who can use it and then the latest updates on the platform.

What is DesignO?

DesignO is an API-driven online designer tool that e-commerce platforms can integrate on their platform to introduce product customization and design automation to their business. It is a user-friendly tool that comes with various modules and features that not only provide print business customization capabilities but also provide seamless operations and process personalization.

Along with product personalization, the solution also comes with a store management module and comprehensive job calendar that gives a business a holistic view of the business.

How the product does that and what are these modules and their features, the details are explained below.

Capabilities of DesignO online design tool:

1)?????Multi-store management:

For businesses that run their products and print services in multiple stores, DesignO can be used to integrate all the stores and create a centralized view. The DesignO tool comes with a dashboard where you can manage your stores and create do much more like creating information in local languages and managing tasks.

2)?????Complete and real-time order management:

DesignO tool is accompanied by a comprehensive job calendar that can be used by printers to take a holistic view of the sales pipeline. Get order updates, and check the status of running orders and they can also get chat assistance support to delegate and enquire about tasks with their teammates.

3)?????Real-time pricing:

Printers and businesses can define the prices of each customization and customers can get a real-time quotation as and when they choose the customization for their product. This helps customers in making informed decisions.

4)?????CYMK and Color spotting support:

To enable customers to design products with vibrant colors, DesignO comes with CYMK support and color spots. The tool can also be configured to the printer’s supported products and favorable printing methods.

5)?????Best-in-class design studio:

DesignO empowers customers to design their own products from the scratch or create quick designs with the help of templates. Printers can get access to editable templates and they can also create their own templates with template builder. For product and template design, businesses can define the design areas and provide customization options such as logo, text, color, font, icons, clipart and others.

6)?????Applicable to numerous businesses and products:

DesignO can be used to provide customization capabilities to the following products and businesses:

·????????T-shirts and Apparel businesses

·????????Personalized Merchandise sellers

·????????Publishers and marketers

·????????Print packaging manufacturers

·????????Promotional product suppliers

·????????Commercial printers

·????????Product and Graphic designers

·????????Photo album and book printers

·????????Marketing collaterals designers and printers

·????????Artwork creation

·????????Franchisors and franchisees

What kinds of products can one edit and create using DesignO?

·????????Shoes

·????????Uniforms

·????????Business cards

·????????Labels

·????????Stickers

·????????Photo albums

·????????Banners

·????????T-shirts

·????????Packaging

·????????Apparel

·????????Textile

·????????Others

Now that we know what the product does, here is what’s new in the DesignO:

What’s next in DesignO?

Product Configurator feature with “Made To Order” section:

With the rising demand for personalized products, the trends are changing as people now not only want personalized products, but they want them to be exclusive and unique! This means that a t-shirt with just the brand logo and color won’t cut for Gen Z. They want a unique design that can be associated with them.

To provide that, the DesignO now comes with a layered product feature! By layering a product, DesignO empowers printers to define product layers that give different blends and designs to a solid background of the product. For instance, a t-shirt can have design layers on the front, sleeve, neck and zip with a choice of pre-defined materials and colors for buyers to choose from.

All printers have to do is define these customizations and create a section on their website “Made to Order”. Right from uniforms to shoes, from bags to sports t-shirts and sets, all these products can be added to the section with 2 or more configurable parts.

Once the customer finishes the order with their desired customizations, they can order online directly from the DesignO platform. The printer will receive a print-ready file along with a detailed XML file that lists all the choices made by the customer.

Packaging Products- Web-to-pack solutions!

With the increasing adaptability of the personalization space, the packaging industry is now the adaptor of personalized packaging solutions. With brands trying to create a distinct identity in the current competitive market, they are now opting for unique and personalized packaging solutions that give a boost to their brand identity and brand visibility.

Here are a few capabilities of the custom packaging design capability of DesignO:

Customizable templates:

Enable packaging customers to create quick packaging designs for their brand with packaging templates. Customers can create their retail packaging products in different shapes and sizes. The templates come with clearly marked editable areas and also with fold, safe and cut margins instructions.

This feature helps customers to quickly make decisions and design their retail packaging with ease. Also, for those who want unique shapes, packaging designers can easily configure these irregularly-shaped packages with the help of mask and overlay options.

Multiple customizations and decoration options:

Whether customers want to design the custom belly band or the lid or the base of the box, they can customize all these areas easily with DesignO online editor tool. Customers can also decorate their packaging with logos, text and different foils. When they have their designs ready, they can also get a 3D preview to get an idea of how their packaging will look.

Numerous color and packaging materials are supported:

Get support, customization options and templates for different packaging materials such as corrugated paper, plastic and wood. Also, customers can choose different colors along with standard colors for the lid, base and belly band. The customers can also choose the number of holes and other such functions directly from the DesignO online editor tool.

On to the future:

The makers have dedicated themselves to their product DesignO and as a protocol; they use every new trend, feedback and response as the base of their product development and integrate the updates in their next release.

Mind you the organization has a protocol of updating their platform every 6 months and that itself shows their dedication and understanding of the trends of the volatile print market. To get more updates about DesignO, customers can visit the website or get a free demonstration from an expert representative.