What problem do you really solve?

As Flight Levels Academy Professionals we face a specific challenge when it comes to selling our services to clients. Our main challenge is how to market professionals, and we might assume that clients will come to us naturally. However, they must understand that clients may not know we exist, let alone the problem they can solve.

In other words, we might fail to identify our potential clients, their real pain point, and reach out to them.

During yesterday's marketing meeting for Flight Levels Pro members, we discussed several strategies to overcome this challenge. We tried to emphasize understanding the difference between what Flight Levels clients think their problem is versus what the real problem is.

On this note, we can try to focus more on problem-solving rather than pitch delivery.

The meeting also highlighted the importance of understanding clients' struggles and pain points.

For example, we know we can solve the gap between strategy and execution. But our potential client does not need to be aware that this is an issue that can be solved. If we think deeper about it, a gap between strategy and execution is the consequence. Not the real problem and not a day-to-day pain point and a struggle. In this specific example the problem, the challenge that might be bothering our potential customer is maybe a new manager on top that is more demanding and feels threatened. Our customer what really needs is a better representation of the work he is in charge of.

We can try to listen actively to our potential customers, read between the lines, and understand the real problem. Which is often the everyday struggles of a person with a job position who has to deliver results. The daily challenges.

Furthermore, we went deeper on examples that showed how understanding the client's pain point can lead to an effective sales pitch.

All the answers to the real questions and hesitations our clients have are also very valuable content for our social media.

Remember, social media is a very powerful sales tool when we are not a proactive salesperson. They allow us to add our potential clients as contacts, as followers. And gives us the option to feed them with drip content that helps them gain trust in us and slowly better understand how we can help them.

Craeg Strong Kirill Klimov , thank you very much for attending yesterday's Flight Levels Pro members meeting. What were your main take aways?

What other subjects would you like to go deeper on at the next meeting?

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