What problem are advisers trying to solve?

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

In any industry, the best remunerated people are often those who solve problems. First, they identify the problem. Second, they provide a solution.

If that is the case, what problem are we trying to solve in the financial advice industry? Are we really clear on it? Can we really articulate it if asked? David Haintz explains more here