What is the probability?
Kameliya Kamenova / Камелия Каменова
20+ yrs Marketing & Sales Professional | Golden EFFIE award winner | Founder of markeTHINKzone.com | Host of Marketing Podcast | Author of book "100 Marketing Advices from the Practice"
Welcome to MARKETHINK ZONE Newsletter!
Every week I share inspiring marketing campaigns, tips and advices to encourage you at work.
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Probability of Stella Artois
This communication campaign of Stella Artois is a real masterpiece.
The advertising agency GUT Buenos Aires created this campaign using famous paintings, which are pieces of art, so that to position the beer itself as a piece of art during the years.
How they did it?
They’ve created a data model with algorithm, that correlated data of historical paintings like beer color, shape of glass, year, geolocation and the brand historical records.
As a result of this they calculated a percentage that shows the probability of the presence of a Stella Artois in the respective paintings.
This I call original creative approach.
"You can't use up creativity. The more you use, the more you have." – Maya Angelou
Enjoy the key visuals!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya