What printing type allows for variable data prints within a print job?

What printing type allows for variable data prints within a print job?

Variable data printing with a digital printer is the fastest, most efficient way to print customizable labels and decals for your business. Not only is variable data printing technology efficient, but when done correctly, it can save you money and help your manufacturing business speed up the assembly line.?

Let’s talk more about variable data printing, along with the types of variable data printing processes where you can use variable data.?

What is variable data printing?

Variable data printing, often shortened to VDP, is known as a database-driven, personalized printing process. Many things can be customized in the variable data printing process, including text, graphics, colors, and images. It is often used in marketing to customize printed letters or other material to create a more individualized and tailored experience for the targeted customer.?

There are many types of variable data printing. Although it is primarily used in marketing, it can also be used in manufacturing, healthcare, and construction to print variable data on labels and decals.

Here are a few examples of variable data that can be printed on labels and decals.?

• Serial numbers
• Asset numbers
• QR codes
• VINs
• Linear barcodes

How does variable data printing work? Variable data printing works by processing the information and data that is varied from each print, such as numbers, images, text, graphics, or URLs. This data is extracted from an Excel Macro spreadsheet, then inserted into the file that is being printed. When sending the information to the printer, each item is customized as it is being printed while still keeping up with the same speed as a regular print job.?

Variable data printing is more efficient and cost-effective when ordering custom prints than a standard print job.

What printing type allows for variable data prints within a print job?

There are many types of printing processes, including surface printing, screen printing, rotary screen printing, 3D printing, digital printing, and many more. Although technically variable data printing can happen in almost any printing process, it could be time-consuming and tedious. In variable data printing, information is changed from each piece printed. In most cases, the printing template would have to be changed every time the information was changed on the printed product.?

The most effective and efficient way to print variable data projects is with a digital printer. Digital printing is the method of printing digital-based images or information in a variety of media. Digital printers are used in professional settings to print items from digital sources using large-format and high-volume laser or inkjet printers. These types of printers aren’t the small printers you see in many homes; they are large, industrial-sized printers that can print large projects. They can also be hooked up to software that allows variable data to be printed.?

What is an example of variable data?

There are many ways variable data printing can be used in manufacturing, healthcare, and construction. Here are two variable data printing examples:

• An engine manufacturing company needs unique serial number labels to identify each individual engine they produce. They need them at a specific time at the end of every production cycle. In this variable data printing project, the printer would pull the particular serial number from the data source, changing the numbers on each consecutive label. Since this manufacturer constantly produces engines, a printing company that uses high-quality software and printers can save this process and data source so the manufacturer can order new and unique serial number labels when needed, without slowing down production or distribution.
• Another example would be a healthcare facility that is implementing new materials for a procedure. They need 25 QR code labels that clinicians can scan to get instructions on using each specific set of materials. The labels look nearly identical except for the color on the border and the QR code that needs to be changed on every label. In this variable data printing project, the printer would pull the unique QR code image and color code from a database between every print—changing it for every label printed without stopping the cycle.?

Print your variable data right, with DuraMark?

If you’re looking to print variable data for your company, DuraMark can help. We will partner with you to better manage your printing inventory, reduce overhead, and deliver timely and fast distribution. You can be guaranteed to have the correct labels at the right time. After our standard four-day production cycle, all labels are shipped promptly to you.?

We can solve your company’s printing problems with our labels made with durable and fade-resistant materials. Ready to get started with a trusted printing partner? Contact us today.?